The rise of Xiaohongshu as a social e-commerce platform has changed online shopping habits. We found that products labelled as “Popular on Xiaohongshu” tend to also be listed as a bestselling item on major e-commerce platforms. Nowadays, to do well on Xiaohongshu is to open the door for significantly increased in sales. At the same time, it also generates word-of-mouth marketing that enhances brand image.
To sell products on Xiaohongshu, you’ll need to register for a brand account (check out our Xiaohongshu Q&A#3 post for a walkthrough of the registration process) and then open a store on Xiaohongshu. After filling in information about your brand and applying for the relevant qualifications need to sell goods, you can start building your online store. Note: for the best results, the title and content of your product details page should mirror each other.
Get in touch with the OctoPlus team today for your one-stop solution in opening a store and promoting your products on Xiaohongshu.