In our last article, we mainly introduced Xiaohongshu SEM search ads. This time, we will showcase Xiaohongshu SEM native ads.
Native ads mainly appear when users are looking for new consumption information and life inspiration on “Explore” page. Ad system will match the order of users’ group attribution and current ad library and pick the most appropriate ad. Native ads are displayed on 6th, 16th, 26th, 36th or 46th on the news feed.
Display frequency of the native ads is 1 ad/1 user/12 hours. This means, if you’re an advertiser, your ad will only show once in 12 hours to a single user. In addition to the bidding price, the ad impression is also related to pCTR (predicted click-through rate). When the bid multiplied by pCTR is the highest among all competing advertisers, your ad will be shown.
Regarding Xiaohongshu ads’ specific delivery method/strategy and how to maximize results, or finding a one-stop solution for Xiaohongshu brand and mall management to boost your brands influence on Xiaohongshu, get in touch with the OctoPlus team today. We will provide you most professional Xiaohongshu management service.