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April 19, 2020

Deep-dive of Mead Johnson WeChat Mini Program

Check out how Mead Johnson provides free online classes by experts for the mother-to-be and new mothers via their WeChat Mini Program - The Academy of Experts.
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Banned Chinese Terms You Should Avoid by China Advertisement Censorship Law 2020

To avoid running into any trouble when advertising in China, it is best to avoid words that sound too definite or extreme.
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Zhihu, China’s Largest Knowledge-Sharing Platform

Zhihu (Zhihu.com) is a knowledge-sharing website widely used by young people in China and it is also one of the Internet platforms with a large and excellent user community and high-quality content.
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Maimai & Douyu Available Programmatically Via Selected DSP

Maimai (脉脉), China's biggest rival to global professional networking giant Linkedin; Douyu(斗鱼), popular e-sport related live streaming platform in China. These two platforms announced that connect with DSP and will access programmed purchase officially.  
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Guide To Advertisement Censorship Law In China

Many companies fall into the trap of illegal advertising due to negligence of the inspection of advertising ideas or ignorance of Chinese laws, which may result in legal punishment or compensation, which may damage the brand image.
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Louis Vuitton Held Its First Live Stream On Xiaohongshu

Innovation in post-coronavirus China, Louis Vuitton is the first luxury brand to create original interactive content using live streaming.
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Marketing Value of China Beauty Camera APP Users

As of December 2019, the MAU of beauty camera apps has reached nearly 300 million, the MPR of apps was 20.3%, and the overall user scale continued to expand.
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China’s Domestic Tourism Picks Up During Festival

During the Qingming Festival Holiday in 2020, the total number of domestic tourists in China reached 43,254 million, and the main group is the 90s.
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China Marketing Insights Monthly Newsletter [Apr 2020]

Welcome to our April Newsletter! Check out the latest China media update - China's domestic tourism picks up during festival; big data & China update - growing your audience in a crisis & marketing value of China beauty app users; new China marketing ideas -LV held its first live stream, guide to advertisement censorship law...
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