This mini program is developed by Dunhuang Academy China and Tencent. The mini program recorded 12 million visits in 2 months after it launched.
Main page (painting of the day): A full-screen banner appears when users enter the mini program. The full-screen banner changes every day and it is a combination of a mural from Dunhuang and a quote which is beautifully designed and animated. Users can understand the story behind the mural by clicking the banner.
Explore: This section is a sub-content page about the murals. Users can explore the content of the murals through different categories like an art form, dynasty, colours.
Tour: This section supports online ticket purchase (it’s closed now due to COVID-19). Users may also access the Tencent Smart Travel Map mini program through here. It will also display any special events or activities offline.
Protection: This section shows some knowledge about murals and how Dunhuang protects the historic murals.
Story: This section tells the story of the murals. Interaction between the mini program and users here is users need to swipe through the storyline page by page. There is also a progress bar on top serves as a reminder of the progress for users.
This mini program is a masterpiece in online tourism during the epidemic and a new milestone in the digitalisation of cultural heritage in China. It also gave an excellent marketing idea for post-pandemic recovery for the travel industry.