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June 25, 2020

China Marketing Insights Monthly Newsletter [June 2020]

Welcome to our June Newsletter! Check out the big data & China insights update from Miaozhen's invalid traffic report; China app-of-the-month - Bilibili; new China marketing ideas on what is "private traffic" and how to make use of "private traffic"; China media latest update on Weibo shutting down its "hot search" & "hot topic", Huya...
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618 Data Report

Alibaba & JD.com wrap up China's nationwide mid-year shopping festival 2020 with transaction volume RMB 698.2bn & RMB 269.24bn during the pandemic period
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Taxes Are Also Required To Operate E-Commerce

In June 2020, China State Taxation Administration carried out unannounced inspections of online stores on multiple e-commerce platforms like Taobao, Tmall, JD, etc. According to bigdate, owners of online stores are required to repay taxes and corresponding late fees for the three years from 2017 to 2019 following the Alipay transaction credit (all transaction amounts...
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Huya & Douyu Removed Gaming Ads Targeting Students From Education Sections

On June 8, CCTV News publicly criticised live streaming giants Huya and Douyu for promoting online games to students through "free online courses".
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Internet Supervision Has Been Tightened

Weibo, one of China's largest SNS platforms, announced on June 10, that it was shutting down its “hot search” and “hot topic” lists in accordance with orders from the nation’s internet regulator.
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What Is “Private Traffic”?

Private Traffic is a controllable traffic pool based on the "public traffic" platform. Let’s take WeChat as an example, for each WeChat public account, WeChat group and WeChat personal account, fans and friends are "Private traffic", as these can be independently operated and maintained by the account owners who have WeChat public group, and personal...
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China’s Video Platform – Bilibili to Launch a Satellite to Promote Science

On June 1, 2020, China's popular video sharing platform Bilibili announced that it would launch a remote sensing satellite named “Bilibili Video Satellite” in late June for the production of popular science content.
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Miaozhen Invalid Traffic Report

Miaozhen Systems recently released a new report - "China Digital Advertising Invalid Traffic Report in 2019" - to examine the invalid traffic in China. Data was collected from 65,000 campaigns of 2,000 brands across 1,200 platforms including ads on PC, Mobile, TV, offline, OOH and KOL marketing.
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