A Well-Established Culture-Focused Platform – DouBan

Douban platform value:

• 200 million registered users
• 500 million MAU
• 800 million DPV

Douban User:

• Highly educated and internationalised (82.9% of users have a bachelors degree, or above, 30% have a background of studying abroad)
• Focused on developed cities/countries (1^st – tier cities/new 1^st – tier cities and overseas developed countries)
• Majority of the users comprises of those born between 1985 to 1995, accounting for more than 86%)
• The ratio of men and women is balanced, close to 1:1 (47.7% males, 52.3% females)

Douban Major Section:

• Douban Knowledge
• Douban Music/Douban FM
• Douban Reading
• Douban Movie

Talk to our team.

It’s a team with one single shared goal, which is our client’s success. 

Deliver results for your business now. 

 Email bd@octoplusmedia.com