A Well-Established Culture-Focused Platform - DouBan

A well-established culture-focused platform - Dou Ban

Douban aims to offers “lifestyle and culture” products and services for white-collar urbanites and college students. A large proportion of which are reviews of books and movies in addition to art and hobby-related content. The content has shaped the development of Douban and it has increasingly attracted user interest over time.

Douban platform value:

200 million registered users
500 million MAU
800 million DPV

Douban User:

Highly educated and internationalised (82.9% of users have a bachelors degree, or above, 30% have a background of studying abroad)
Focused on developed cities/countries (1^st– tier cities/new 1^st – tier cities and overseas developed countries)
Majority of the users comprises of those born between 1985 to 1995, accounting for more than 86%)
The ratio of men and women is balanced, close to 1:1 (47.7% males, 52.3% females)

Douban Major Section: