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A Well-Established Culture-Focused Platform – DouBan

A well-established culture-focused platform - Dou Ban

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Douban aims to offers “lifestyle and culture” products and services for white-collar urbanites and college students. A large proportion of which are reviews of books and movies in addition to art and hobby-related content. The content has shaped the development of Douban and it has increasingly attracted user interest over time.

Douban platform value:

  • 200 million registered users
  • 500 million MAU
  • 800 million DPV

Douban User:

  • Highly educated and internationalised (82.9% of users have a bachelors degree, or above, 30% have a background of studying abroad)
  • Focused on developed cities/countries (1st – tier cities/new 1st – tier cities and overseas developed countries)
  • Majority of the users comprises of those born between 1985 to 1995, accounting for more than 86%)
  • The ratio of men and women is balanced, close to 1:1 (47.7% males, 52.3% females)

Douban Major Section:

  • Douban Knowledge
  • Douban Music/Douban FM
  • Douban Reading
  • Douban Movie
  • Douban Writing
  • Douban Group
  • Douban Event
  • Douban E-commerce

A Joint Collaborative Initiative By OctoPlus Media & China Trading Desk

OctoPlus Media Global Limited

Hong Kong | Shen Zhen | Guang Zhou | Singapore


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