Mother and child brand’s main products include complimentary food machine, radiation-proof clothing, baby cart, safety seats and so on. Although the unit price of these mother and child products is higher, they are all very popular. In addition, the most attention paid to the sub-categories of the maternal and infant industry is the parenting experience and maternity experience. However, in terms of the product concept and planting content, it is mainly based on the starting point of the maternal and infant population for the child’s good intentions.
Mother&Child Livestreaming stats:
>27% – click rate of maternal and infant products is over 10%
>53% – user interaction rate in the live room is over 10%
11% – unit price of maternal and infant products is more than 500 yuan
79% – the volume of goods brought by maternal and child experts