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February 16, 2021

App of the month – Meitu Xiuxiu

Meitu Xiuxiu is currently one of the most popular image processing software in the world and a new social platform positioned to  "Create My Lifestyle". Meitu Xiuxiu marked its 10 year journey recently from the launch of the online version in 2008 to the mobile app in 2011, It has also witnessed and led the...
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2021 China Digital Marketing Trends

A China Digital Marketing Trends 2021 report is was recently released by the Miaozhen Academy of Marketing Science (MAMS), the Global Digital Marketing Summit (GDMS), and Media 360. The report was a forecast on China’s marketing trends and investments  in 2021 with the objective of helping advertisers and industry partners in planning their digital marketing...
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Blind Box Marketing

Blind box marketing refers to the use of randomized and probabilistic sales methods to arouse curiosity or even gambling psychology that causes addiction, thus creating irrational consumption, especially when it involves "limited edition" products. Blind box marketing helps businesses in achieving multiple  goals, including stimulating transaction conversion, improving re-purchase rate, increasing unit price, inventory clearance,...
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Tmall opens online Global Liquor Pub for sample size trial at 1RMB

Tmall Global officially launched the "Taste First, Buy Later" service on January 28. Consumers can pre-order a sample of wine for 1 RMB and make a decision to purchase after tasting. The purpose of this service is to make it easier for consumers to purchase imported wine. Martell Brandy, Granville 12 years whiskey and so...
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Community Offline Ads

The most popular marketing method in China recently is none other than "Community Marketing". It is "offline community + media". A new "brand amplification" has been created to extend brands and products from online sales to offline traffic and market them in the community.
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2021 WeChat Roadmap

Tencent held its annual WeChat flagship conference in Guangzhou, the app’s birthplace. The founder of WeChat, Allen Zhang shared some performance data and mapped out future plans.
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China Marketing Insights Monthly Newsletter [February 2021]

In this newsletter, we cover several new marketing ideas, media update & insights report. First is updates from annual WeChat conference & its 2021 roadmap – read all the highlights. In Insights report, we have latest 2021 China Marketing Trends from Miaozhen.
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