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April 21, 2021

Hainan Meituan Dianping

New marketing opportunities for brands that wish to target Chinese consumers. Based on the current situation and opportunities in Hainan,  we are working together with Dianping and developed an exclusive module for Hainan Duty-Free. This allows brands to enjoy the traffic entrance of Hainan duty-free shops for 1 whole year and help brands to promote...
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New Baidu SEM regulations

Baidu recently released the latest policy notice, starting April 12, 2021, users who sign up for a Baidu advertising account can only advertise their business on the Baidu search engine via a Baidu-hosted landing page, which means Baidu ads will no longer link to external websites.
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Search Engine in China

In today's digital era of mobile, tremendous changes have taken place in terms of content from production method to the transmission path. At the same time, with the development of the mobile internet, there are some new changes in the information environment and users' search needs, but the essence of search is still the acquisition...
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Mobile advertising industry review & forecast

According to the "2020 Mobile Advertising Industry Report" found that the total number of clicks on the whole platform effect ads decreased by 4.2% year on year in 2020, compared with 2019, the fluctuation range is not large, and remains stable. To improve the quality of traffic, most advertisers tend to run the campaign on...
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Invalid traffic report in China in 2020

According to data by Miaozhen, losses due to unusual traffic in China’s brand advertising market in 2020 is about 30.5 billion yuan. Unusual traffic and data fraud are recurring problems of the digital marketing industry. Along with the trend of traffic conversion and data assets, it leads to the waste of social resources and property...
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Value of traffic marketing for vertical apps in China

Data from app tracker Analysys Qianfan shows that as of the third quarter of 2020, the number of mobile internet users in China reached 1.031 billion, with a year-on-year growth of 1.48% and a slight increase of 0.39%. According to past three years data, the growth rate of mobile internet users slowed down significantly, the...
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