Xiaohongshu – also known as RED – is a popular social media platform which launched in 2013. Most of the Xiaohongshu users are Millennials and Gen Z. Users can share their moments from their lives through short videos, photos and other formats on the platform. Its very active community creates billions of posts every day, covering a diverse range of topics such as lifestyle, beauty, food, travel, entertainment, fitness and more.
In today’s lesson, our marketing coach, Cynthia will guide you to Xiaohongshu and help viewers to understand the basics and features of Xiaohongshu and why it is so popular in China?
◆ Cynthia Chan
Xiaohongshu Marketing Coach
Xiaohongshu; Basics and Features of Xiaohongshu; Why Xiaohongshu?
Cynthia is a passionate and innovative social media strategist. Her creative mind is helping brands speak to young millennials in China via Xiaohongshu, WeChat, Douyin etc.
She is now Xiaohongshu marketing coach with China Marketing Academy. She is also a trilingual content copywriter (in English, Mandarin and Cantonese) and short video planner.
Xiaohongshu – also known as RED – is a popular social media platform which launched in 2013. Xiaohongshu is a combination of Instagram and Pinterest. Xiaohongshu available for both ios and android devices.
As of October 2018, it has more than 150 million users, most of which are Millennials and Gen Z. Users can share
their moments from their lives through short videos, photos and other formats on the platform.
Xiaohongshu has active community creates billions of posts every day, covering a diverse range of topics such as lifestyle, beauty, food, travel, entertainment, fitness and more.
This is because there was tons of information they can find from head to toes in Xiaohongshu.
The information can be in word form, video and photo. A short video of introducing a new launch product is more easy to catch people eye ball.
Inside home page, There is three options:
In Discover page you will see the hot topic in Xiaohongshu, such as the latest trend, latest fashion, movie and so on.
It will also list down latest travel topic. Topics like sports will appear here.
Users also can search for post, products and users from discover.
Add your very first post in Xiaohongshu.
-Each post can include max 9 photos or 1 video.
Everyone can become a creator in Xiaohongshu!
Users are able to keep track on how many users they are following and how many followers they have.
Users are able to know the total of likes and favorites among all the post that have been posted previously.
If you want to check back what you have like for others post, you can click liked, all the post that you liked will show here.
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