2020 has presented a new series of challenges to companies all over the world. As domestic demand recovers and evolves through 2021, Chinese consumers have shown remarkable resilience. The report by Tong and Jing Daily identifies the areas of development that are expected to become a trend in Chinese consumer culture, as well as the accelerating speed of such trends and adoptions, which are critical for brands to understand.
A Joint Collaborative Initiative By OctoPlus Media & China Trading Desk
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