Check out our Hainan Duty Free Shop Travel Retail Livestream Tour and Behind the Scenes.
Annual duty-free shopping quota of Hainan has been raised since 2020, even the categories of duty-free goods included also expanded. This time, we have successfully setup a livestream event and hit the highest viewership among all Haikou CDF livestreaming!
◆ Mia Chen
Go-to-China Expert, Your China Partner
Latest trends and perspective in go-to-China marketing, point of views in Chinese marketing, interviews and talks.
Mia Chen –
Mia Chen is a growth marketing professional with 10+ years of experience collaborating with global brands to implement the most effective digital strategies to grow their businesses.
She is also invited by Google to be the Agency Trainer and Strategy Consultant for Greater China Region, including Hong Kong, Taiwan and Mainland China. Training on Digital Marketing Solutions and Data Analytics.
Mia Chen is also Search Ads, Mobile Ads, Video Ads, Display Ads, Analytics, Baidu Advertising, Facebook Advertising Certified.
The tropical island of Hainan in South China has been a top destination for Chinese travelers for years. Especially due to the international travel lockdown since Covid-19. Most travelers flood into Hainan for holiday and duty-free shopping.
On 2020 July 1, Hainan raised the annual duty-free shopping quota to 100,000 yuan per person from the previous 30,000 yuan. The categories of duty-free goods included also expanded from 38 to 45, with liquor and electronic products added. Duty-free shopping has become the new blockbuster growth point for Hainan’s tourism industry.
Stay tuned and see more behind the scenes of real China marketing campaigns!
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