Compared to the relatively cold way of online shopping on e-commerce platforms, female consumers now prefer a more interactive and satisfactory experience as offered by the Xiaohongshu app.
Through KOLs sharing products and recommendations on the platform, consumers feel a greater sense of trust. This also bridges the gap between brands and their customers, building better customer relations.
In this video, our marketing coach, Cynthia will talk about how brands can utilize Xiaohongshu as branding and why brands should definitely consider Xiaohongshu.
◆ Cynthia Chan
Xiaohongshu Marketing Coach
Xiaohongshu; Basics and Features of Xiaohongshu; Why Xiaohongshu?
Cynthia is a passionate and innovative social media strategist. Her creative mind is helping brands speak to young millennials in China via Xiaohongshu, WeChat, Douyin etc.
She is now Xiaohongshu marketing coach with China Marketing Academy. She is also a trilingual content copywriter (in English, Mandarin and Cantonese) and short video planner.
As of October 2018, Xiaohongshu has more than 150 million users. The platform is specifically popular among the younger generation, with the majority of users born after 1990.
As of August 2020, Xiaohongshu has grow significantly and has more than 100 million of active users.
There are more than 45,000 of new notes created every single day.
This is because there was tons of information they can find from head to toes in Xiaohongshu. The information can be in the form of word, video, photo and even live now. A short video of introducing a new launch product is more easy to catch people eye ball.
Brands can use their own brand story and content to build connection with users and interact with them. Big brand like Olay, they will do giveaway during festival to interact with consumers.
Learning from China Marketing Academy? You will never regret doing so because you will:
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