More brands are creating their own live stream shows
We can see that more brands are jumping in with their own live stream shows. For example, when users click into the official store of any major brand in Taobao or Tmall, they are likely to see the highlights or details of the brand’s live streaming on their homepage. Highlights of the live streams are made into video clips and added to the product description.
Customers are able to enjoy the authenticity of the products when they browse the pictures of the products, watch highlights of the live streams or watch reviews to have a better understanding of the products, which will greatly impact their buying decision. Brands now can have more ways to interact with customers and customers are able to engage with brands for a longer period of time.