Content Search Engine Optimization or CSEO is a marketing solution whereby articles about a product or service are promoted via search optimizing on major search engines.
Instead of direct advertising promotion, content on Taobao series is positioned as “consumer media” and “consumer community.” The content depends more on high-quality channels, such as good products, short videos, must-buy lists, Taobao headlines, Weitao, etc. Product promotion content is created and released in accordance with the grasp of quality channels by various quality experts.
The phased brand building is to export the topic content through Taonei’s core resource channels (Taobao headlines, good products, wow videos) to increase the brand’s exposure on the site.
The phased construction of the product is based on the content to drive readers’ awareness of the product. Under the long-term planting of Taobao’s various channels (Taobao headlines, good products, must-buy lists, crowd cards, etc.), the content is gradually introduced to create positive awareness of the product.
Internal Channel Resources：
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