Finally! Apple Search Ads has arrived in mainland China! On June 22nd 2021 Apple announced the long-awaited launch of Search Ads on the Apple App Store in Mainland China. With around 22% China mobile market share, taking advantage of Apple Search Ads now being available is critical for any developer or marketer concentrating on the territory.
However, China presents several considerations when it comes to running ASA.
Before developers and advertisers can launch their ads in China, they will need to have several permits and documents required by the Chinese government in order.
Ad Content Qualifications
Based on Apple guidelines for Mainland China:
There are several documents requirements to advertise in China. Almost all of these licenses can only be held by a 100% Chinese-owned company (or in some cases a joint venture with Chinese shareholders holding 51% or more) and are therefore impossible for an overseas entity or wholly foreign-owned entity (WFOE) to obtain.
Advertising companies like us can help with this as we hold these licenses and can legally run search ads in China.
Confirmation of Valid Online Agreement
Customers located in mainland China (including advertisers and advertising agencies) must fill out and submit the Confirmation of Valid Online Agreement. This document provides written confirmation that the customer or the customer’s authorized representative validly agreed to the online Apple Advertising Services Terms of Service.
Apple Advertising Review Process
A Joint Collaborative Initiative By OctoPlus Media & China Trading Desk
OctoPlus Media Global Limited
Hong Kong | Shen Zhen | Guang Zhou | Singapore | Malaysia
Talk to our team.
It’s a team with one single shared goal, which is our client’s success.
Deliver results for your business now.