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How to register Xiaohongshu Brand’s Official Account? First Step for Xiaohongshu Marketing in China

July 7, 2021

How to register Xiaohongshu Brand's Official Account? First Step for Xiaohongshu Marketing in China

Xiaohongshu, also known as RED, is a hybrid of social media and e-commerce. The millennials in China have the main purchasing power and the consumer market has transformed from a traditional e-commerce platform to a combination of social media and e-commerce.

As the largest lifestyle sharing platform in China, Xiaohongshu has a strong presence and influence on millennial’s life and their buying decision. Brands may want to take note of that and leverage the trend to position themselves in the highly competitive market.

In this video, our marketing coach, Cynthia will show you how to register for Xiaohongshu Brand Account and guide you through the registration process.

Presented by:

◆ Cynthia Chan

Xiaohongshu Marketing Coach

Cover topics:

Xiaohongshu; Basics and Features of Xiaohongshu; Why Xiaohongshu?

Cynthia Chan

Cynthia is a passionate and innovative social media strategist. Her creative mind is helping brands speak to young millennials in China via Xiaohongshu, WeChat, Douyin etc.

She is now Xiaohongshu marketing coach with China Marketing Academy. She is also a trilingual content copywriter (in English, Mandarin and Cantonese) and short video planner.

Can an overseas company without a Mainland Chinese Business License register for Xiaohongshu Brand Account?

Answer: Yes

To register for Xiaohongshu account, you just need your company information, business certification, financial information and brand information. Kindly prepare all the stated documents before register.
Before registering for a brand account, one must create a Xiaohongshu account, or else will unable to proceed to the next step.

Mobile

Go to [Me] > click on the the button on the upper left side> [Setting] > [Account Security] > [Verification] > [Brand Account Verify] > [Apply]

Link for register: https://business.xiaohongshu.com/ares/home

Step-by-Step Guidelines (PC)

How long does it take?

Xiaoshongshu will complete the review within 3 working days.
If the review is passed, the certification will be opened within 3 working days.
If the initial review fails, please follow the staff’s prompts to modify or resubmit the information.
If you fail to provide accurate information within 30 days, the certification will fail, and the audit service fee will not be refunded if the certification fails.

The easiest way to create Xiaohongshu Brand Account

The easiest way to open a Xiaohongshu account and get started right away is to get in touch with the OctoPlus Media team.
Contact us today and start leveraging one of China’s largest and fastest-growing e-commerce apps for your marketing efforts.

Learning from China Marketing Academy? You will never regret doing so because you will:

Equip yourself with the latest trends and strategies and develop your career by producing better marketing results for your company.
Expand your knowledge of Chinese digital marketing by learning new skills and filling in the gaps.
Create more possibilities for yourself. Understanding the ins and outs of effective marketing in China is important for any organization seeking to grow internationally.

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