Xiaohongshu, also known as RED, is a hybrid of social media and e-commerce. The millennials in China have the main purchasing power and the consumer market has transformed from a traditional e-commerce platform to a combination of social media and e-commerce.
As the largest lifestyle sharing platform in China, Xiaohongshu has a strong presence and influence on millennial’s life and their buying decision. Brands may want to take note of that and leverage the trend to position themselves in the highly competitive market.
In this video, our marketing coach, Cynthia will show you how to register for Xiaohongshu Brand Account and guide you through the registration process.
◆ Cynthia Chan
Xiaohongshu Marketing Coach
Xiaohongshu; Basics and Features of Xiaohongshu; Why Xiaohongshu?
Cynthia is a passionate and innovative social media strategist. Her creative mind is helping brands speak to young millennials in China via Xiaohongshu, WeChat, Douyin etc.
She is now Xiaohongshu marketing coach with China Marketing Academy. She is also a trilingual content copywriter (in English, Mandarin and Cantonese) and short video planner.
Go to [Me] > click on the the button on the upper left side> [Setting] > [Account Security] > [Verification] > [Brand Account Verify] > [Apply]
Xiaoshongshu will complete the review within 3 working days.
If the review is passed, the certification will be opened within 3 working days.
If the initial review fails, please follow the staff’s prompts to modify or resubmit the information.
If you fail to provide accurate information within 30 days, the certification will fail, and the audit service fee will not be refunded if the certification fails.
Learning from China Marketing Academy? You will never regret doing so because you will:
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