Xiaohongshu has a high-quality, high-net-worth, active user group in China, with 450 million registered users. In addition to younger users, female users account for 78%. They have strong spending power. More than 90% of users habitually learn about product information in Xiaohongshu. The biggest attraction of Xiaohongshu is to seed product content to make consumers willingly pay for the products that were promoted.
Key Strategies include:
1. Product launch strategy
2. Keyword placement strategy
3. Content delivery strategy
High-quality content and application routines can greatly improve the effectiveness and efficiency of delivery. According to the order transaction data of Xiaohongshu on the Weiboyi trading platform (January 1, 2020-March 31, 2021), evaluations, checklists, and dry goods content are the easiest to explode and make users be planted.
4. KOX Delivery Strategy
5. Schedule delivery cycle
Different brand maturity levels are different in Xiaohongshu’s deployment cycle strategy.
Cutting-edge brand: Makeup model (the release cycle is similar to the female makeup process, hence the name “makeup”)
The breakthrough of new and sharp brands is speed, the concentration of sales, and rapid formation of word-of-mouth effect and product recognition. From Xiaohongshu to purchase, it lays the foundation for the social explosion and then radiates social platforms in other scenarios.
Mature brands focus on daily steady investment and concentrated large-scale investment in nodes.
If you plan to promote your brand on Xiaohongshu, please contact us to customize an exclusive plan.
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