Jessica’s Secret – Chinese tourist and shopper app for overseas shopping
Jessica’s Secret is a price comparison APP for tourism shopping that founded by Jessica’s Group. Jessica’s Secret provides real-time price information of over 900 shopping malls and duty-free shops from 60 countries. The APP act as the bridge between travel retail and Chinese market, total APP user as of 2019 is nearly 1.4 million with 230,000 monthly active users.
From their user portraits data, over 90% of Jessica’s users are high-end mobile devices and top models users. They are high-net-worth users and they shop overseas with strong consumption ability. More than 80% users are the millennials and 86% of the users are female.
Introducing Jessica’s Secret App features:
App users can easily get discount/campaign info from the product page, amounts of coupons are given which supports in English and Chinese. Jessica’s Secret APP is now a popular global price comparison tool for travelers and the user base is increasing rapidly yearly.
Tech Services & Marketing for retailers
From a retailer’s perspective, Jessica’s Secret provides different kinds of cooperation models as such:
Jessica Group also provide wide range of IT services like retailer built-in Pre-order website development and operation, providing professional e-commerce marketing plan, interaction design according to the request of travel retailers, market conditions and Chinese tourist preferences. Their tech support also including front and back-end, payment platform (Alipay, WeChat Pay, UnionPay), microsite and, operation and maintenance (7×24 hours).
Moreover, Jessica’s AI tracking showing that they are the world’s only Internet products that dynamically monitors price fluctuation of travel retailers as it 7x24hr monitor the dynamic change for long-term and short-term campaign/promotion prices. Its multifunctional intuitive data results in easy operation and assessment.
Jessica Group heads up in China travel retail market consulting service and travel retailers’ digital marketing promotion in China like being King Power Thailand’s biggest marketing service provider in China. Last but not least, there are few kinds of advertising format that can be promoted as below:
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