With the improvement of the quality of life and the upgrading of consumption, China has become the world’s largest source of outbound tourists. For Chinese consumers, smartphones are almost an indispensable tool in daily life, and they are frequently used during travel. This also shows that the development of the tourism industry has entered a new stage, which is to use digital methods to provide and promote a wide range of tourism products to bring consumers a richer, personalized and differentiated experience.
Among the many digital tools, the WeChat Mini Program has demonstrated its advantages as a lightweight tool. The WeChat Mini Program is an application in the WeChat APP and does not require additional downloads. More than 230 million WeChat daily active users can easily open and use small programs. The advantage of the applet is that there are many entrances for the applet, which is convenient for users to use and can use WeChat authorization to obtain user data in the WeChat backend. As a lightweight tool, the WeChat applet can be very convenient to design functions suitable for different scenarios and can be used in various modes of travel.
Mini programs have different demand scenarios in the three stages of travel. Before travelling, the mini-program is mainly reflected in the aspect of information collection, providing users with query and reservation functions. User needs during travel focus on specific experiences, such as tour information services. At the end of the trip, the mini-program can be used as an information-sharing platform to achieve user retention and even secondary consumption.
Some Use cases:
The product of pan-tourism mini-programs is lightweight. Brands cannot equate mini-programs with official websites or apps. Mini-programs emphasize convenience and address the most urgent needs of users. As an effective marketing tool – mini-programs bring in customers and subsequent conversion is the focus. Due to the relatively low development difficulty, the design of the mini-program can be adapted to various scenarios, so that each travel node is seamlessly linked. As a digital tool – through WeChat user information you can use the data to understand consumer needs.
Talk to us to understand the myriad options for the WeChat mini-program, their development & promoting them effectively.
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