Live Streaming in China is booming in recent years especially for e-commerce, promoting and selling goods through influencer streams on their own social media channels. It’s estimated to already be $60 billion annually.
In this video, our WeChat marketing coach, Karen will guide you through WeChat live streaming and traffic entry points to kick start your live stream on WeChat!
◆ Karen Ho
WeChat Marketing Coach
WeChat official account creation, content management, WeChat ads solution, etc.
Karen is a skillful Digital Marketing Specialist, expertise in Google Ads, Facebook & Instagram Ads and YouTube Ads for industries i.e. Banking, Tourism, Property, E-commerce and Health service.
Experience in managing and setup client’s multi-channel digital campaigns on different platforms, create insights based on the performance.
There are two ways to start live streaming:
With a native live-streaming booking option, the Brand Zone may be customized to promote the next official live-streaming session. Users are contacted as a reminder when the live stream is about to begin in the live-streaming appointment management support. From the brand zone, the user can quickly access the official live streaming Mini Program.
The WeChat article can include a live streaming card. In the body of the WeChat Article, you can add the card format of a Tencent live streaming Mini Program or an owned Mini Program.
The live streaming link can be shared on WeChat Moments or to WeChat Group / Individual chatting thread.
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