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November 25, 2021

App of the month – FlyerT

FlyerT.com is a well-known Chinese frequent flyer social networking site that provides credit card information sharing, hotel reviews and travel guides for frequent hotel guests and airline frequent guests. It has been in operation since 2009. It is China’s largest airline frequent flyer member social networking site and China’s second-largest credit card community. It currently...
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2021 Xiaohongshu Brand Marketing Manual

Yien Century Data Technology conducted a brand marketing analysis based on the consumption industry of Xiaohongshu this year. Xiaohongshu, as the "content seeding" aggregation place of major brands, realizes the transformation from "content seeding" to "content syndication" through live streaming e-commerce, social e-commerce, and private domain diversion at the time of traffic growth. The actions...
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Insight Report – 2021 Marketer’s toolkit

WARC recently released the Chinese report "Marketer’s Toolkit 2021", which combines the current economic and social challenges, based on effective marketing, based on factual cases, and the "STEPIC" methodology, divided into the following six major themes:
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Insight Report – China 2021 National Day Tourism

Mafengwo conducted a big data analysis based on the travel enthusiasm of this year's Chinese National Day. The report shows that this year's "self-driving tour" has become a standard for national travel, and it has promoted many niche surrounding tours and some new cool games. First of all, according to the analysis of the data,...
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China Tech Crackdown – November updates

We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates, October Update. November has been a very busy month for China policymakers, several new draft laws were released for public comment.
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China Marketing Insights Monthly Newsletter [November 2021]

Welcome to our November Newsletter. As we draw closer to the end of another turbulent year, we see more optimism ahead! Tech crackdown is relentless, we see more heavy-handedness from Beijing and we round up some major news in our November update.
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