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December 23, 2021

App of the month – AutoNavi / Gaode Map

AutoNavi Maps is a professional navigation platform with accurate data in China. It is currently used by more than 700 million users, covering 90% of car owners across the country for driving and comprehensive car owner services, and it has covered more than 60 one-stop taxi-hailing platforms, ranking first in the travel industry.
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Insights Report – 11.11 Celebrities Marketing Report

According to the "2021 Double Eleven Data Report" released by the WEIQ celebrity platform for Double Eleven this year, celebrities are still an important means of brand marketing. And this year's Double 11 marketing content is the main core, and live broadcasts on major platforms are the main theme.
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OTT commercialization trends and media value research

According to the report on the commercialization of OTT released by Miaozhen, the number of people covered in the OTT market has increased steadily. Compared with 225 million in 2019, the number of OTT (Internet Television) in 2020 has reached 266 million units, an increase of 18.2%.
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Insights Report – GenZ Consumption

According to the white paper on Gen Z consumption power released by Tencent QQ Advertising, China’s Gen Z population (15-23 years old) is the largest, approx.149 million people, accounting for 40% of the overall consumption power. Generation Z have strong consumption power and dare to make money and spend, so consumption starts early. Their average...
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Insights Report – 2021 Chinese Traveller Report

Recently, Cirium released their latest Traveller Intelligence Report with specific focus on Chinese travellers. Key findings include: 96% of Chinese citizens are either likely to fly in the future (75%) or would consider it but are currently unsure (21%).
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China Tech Crackdown – December updates

We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly crackdown, PIPL, Advertising law updates, October Update & November Update. Before we dive into all the doom & gloom, let us start with some positive news. Tencent’s WeChat allows more links and...
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