Recently, Cirium released their latest Traveller Intelligence Report with specific focus on Chinese travellers.
Key findings include:
More insights from the report:
The safety record is the most important factor influencing the choice of airline, followed closely by price and brand reputation.
Close to 2/3rd of respondents(62%) said they would travel internationally within the next 1 year.
When asked their first choice of international destination, almost one- third (32%) selected South East Asia. Europe, Australia/New Zealand, and East Asia followed. The most popular international destinations outside of Asia were selected by a higher proportion of female respondents than males, while international destinations within Asia were more popular amongst the male respondents.
Singapore is rated as top destination (#2) for level of comfort as potential destination, while unsurprisingly Macau (#1) & Hong Kong (#2) are other top destinations.
Travelling with close family (54%) or partner/spouse(56%) is more likely post pandemic than before. A significantly higher proportion of 18-29 year olds had grown more likely to travel with friends, compared to the rest of the sample (45% vs 22%). The same was true for female respondents as compared to male respondents (33% vs 24%).
A Joint Collaborative Initiative By OctoPlus Media & China Trading Desk
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