Meituan – Dianping is a Chinese online to offline life service platform, that connected 5.8 million active merchants with 400 million active consumers. It originated from a group discount website that sells coupons and special deals from merchants and has been developed into an O2O eco-system now.
In this video, our marketing coach, Joanne will introduce you to Meituan-Dianping and share with you the tips to leverage this powerful app to the marketing opportunity in China.
◆ Joanne Yap
Douyin Marketing Coach
Douyin/Tiktok Enterprise account creation, does and don’ts, content creation, etc.
Joanne is a marketer with advertising and media background. Mainly focus on content creation and digital marketing.
She has a 5 years experiences of Online & On-air marketing and advertising in Malaysia’s TV Station. Contents creation and social media marketing such as Facebook, Instagram, YouTube, WeChat is her expertise.
Shopping coupons are the most effective, high ROI advertising products from Meituan Dianping ecosystem. Brands can always give out some coupons or free gift mechanisms to drive direct footprints to the store, which will trigger more in-store shopping from high-quality consumers.
Meituan Dianping can support the accurate location-based push by using Inbox Message, Push Message, Select Target Audiences or Customize Keywords. Brands can push promotion messages to the consumers close to their shops.
Always customize your content according to the campaign objective , brand needs, users’ preference , and support with the user-generated content and also the feedbacks & reviews on Meituan Dianping
4 directions to penetrate your brand in Dianping:
Build brand image to create higher branding exposure
Focus on new product promotions
Drive massive users to brand site
Customize campaigns according to branding objectives
In summary, there are many creative and effective ways to make full use of Meituan and Dianping app for Chinese travelers on the go.
Here at OctoPlus Media, we know how the markets move and what consumers look out for. Be sure to contact us and let us help you create a red-hot strategy for the Chinese market.
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