Previously, we have introduced WeChat Channels. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos and photos on their own WeChat Channel.
Do you know that you can link WeChat Channels to your Official Account? In this video, our WeChat marketing coach, Karen will teach you how to create WeChat Channels and link WeChat Channels to your WeChat Official Account.
◆ Karen Ho
WeChat Marketing Coach
WeChat official account creation, content management, WeChat ads solution, etc.
Karen is a skillful Digital Marketing Specialist, expertise in Google Ads, Facebook & Instagram Ads and YouTube Ads for industries i.e. Banking, Tourism, Property, E-commerce and Health service.
Experience in managing and setup client’s multi-channel digital campaigns on different platforms, create insights based on the performance.
For business purposes, you can link it to your brand’s Official Account. This will turn your WeChat Channel into an Official WeChat Channel for your brand, which you can then use to promote your business. To do this, you will have to follow these steps: (show example)
Step 1: Click on the dashboard icon on the main menu in the WeChat Channels feed.
Step 2: Click on the ‘…’ icon in the Channels dashboard to access the settings menu.
Step 3: Click on the ‘Verify’ option and select ‘Corporate verification’. This will start the process of verifying your account as an official brand.
Step 4: Then, a QR code should appear on your screen. An Official Account admin, the person who opened your brand’s Official Account, will then need to scan that code from their phone. If you’re the Official Account admin, scan the code from another device. If not, you’ll need to make sure that you’re with the admin when you go through this verification process. Once the admin has scanned the code, your personal account’s WeChat Channel will now function as your brand’s Official WeChat Channel.
Now you can start posting content to it!
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