From the perspective of population classification, the proportion of young people is expanding, mainly using mini-program in the category of catering and tourism, while the users of mini-program in the shopping category are the 30-49-year-old group with strong purchasing power. From a regional point of view, the active users of mini-programs are concentrated in the southeastern region that is commercially developed, which also reflects the mutual promotion of the ecological development of commerce and mini-programs.
From the data summary in 2021, can be seen that China’s mini-programs still have great development potential in the future. The mini-program ecology is becoming more and more mature, in addition to the WeChat Alipay at the head, there will be more platforms appearing, and multi-platform solutions have become a new topic for enterprises. From attracting traffic to private domain operations, the mini-program ecosystem will boost the digital transformation of enterprises and build a new relationship between brands and consumers. The social marketing capabilities and customer marketing capabilities of the mini-program ecology are the key factors for brand growth and will be the key to reducing costs and increasing efficiency for enterprises.
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