Insight 11: “Out of the Circle” Live Broadcast
If you want to increase the purchase rate and prolong the time users watch live broadcasts, you can set up various drainage models when the live broadcast promotes goods, which can directly absorb the flow of the live broadcast room and make the products hot-selling.
Insight 12: Convenient purchasing channels
After the shopping cart function of the video account is launched, the one-click purchase brought by it is convenient for consumers to purchase and it improves the income of creators. When the video play rate is higher, the exposure to related products is more, and the sales volume is also increased, achieving a positive ratio. According to the data, the hot-selling products related to the video are spicy dried radish, thick leg trainer and tensioner.
According to the statistics of Youwant, 60.13% of the live-broadcast goods on video accounts come from small stores. The convenient purchase channels allow many merchants with supplies to enter the live broadcast platform for free to open stores and sell live broadcasts. As for creators without supply, they can choose to distribute goods in small stores to earn commissions.
However, since March 25th, due to the stricter and more standardized requirements for live broadcast to ensure consumer safety, and the video account has stopped providing window services to individual main stores, the individual can only obtain and purchase goods with a third party that cooperates with video account for the live broadcast.
With the normalization of the epidemic and the prosperous development of the video account e-commerce ecosystem, the user participation in live-broadcast video accounts will continue to grow, and the categories of live broadcast products will gradually be enriched, which can continue to meet the consumer needs of the vast number of China users, thus the development potential of live-broadcast video accounts is even greater.
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