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August 2022

China Marketing Insights Monthly Newsletter [September 2020]

China Marketing Insights Monthly Newsletter [September 2020] Hello, Welcome to our September Newsletter. China’s big holiday is coming up and all indications point to a block buster domestic travel season within Mainland China & Macau. Recent reports have shown quite a few 5-star hotels in Macau fully booked for Golden week and prices and several […]

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China Marketing Insights Monthly Newsletter [May 2022]

China Marketing Insights Monthly Newsletter [May 2022] Hello, Welcome to our May Newsletter. In this issue we start with the latest fallout from China Regulation – Major Chinese platforms have started to display the location of users. This has created chaos among many influencers and celebrities and a grey market to help manipulate the location is slowly

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China Marketing Insights Monthly Newsletter [May 2020]

China Marketing Insights Monthly Newsletter [May 2020] Hello, Welcome to our May Newsletter. Another month has passed, China concluded its first major holiday beginning of the month and the statistics are very encouraging – 115 Million domestic tourists generating over 5.7 Billion in revenue, not bad when you consider most attractions that were opened were

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China Marketing Insights Monthly Newsletter [April 2020]

China Marketing Insights Monthly Newsletter [Apr 2020] Hello, Welcome to our April Newsletter. Thank you for still sticking around and reading our newsletter past few months. The recovery in China is slow but positive, there has been a quick uptick in reservation across travel & hospitality. More outdoor recreational facilities are opening cautiously. While business

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China Marketing Insights Monthly Newsletter [March 2020]

China Marketing Insights Monthly Newsletter [Mar 2020] Hello, Welcome to our March newsletter. In this issue we bring you positive updates from China – increasing travel sentiment; live streaming becomes central as the most population have stayed indoor; we at OctoPlus Media has done 6 live-streaming events in the past 2 months and almost 4

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China Marketing Insights Monthly Newsletter [February 2020]

China Marketing Insights Monthly Newsletter [Feb 2020] WeChat is about to launch a new feature, the Shìpín hào or “Video Account” feature, through which users can share short content. This can support 9 images or a 60s video.  This new feature will be appear under the WeChat-Discovery-Friends Circle option. Opening page shows that a KOL

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