APP OF THE MONTH – HUAWEI APP OF THE MONTH – HUAWEI Huawei mobile phone belongs to Huawei’s consumer business and is one of Huawei’s three core businesses. The mobile phone business was established in 2003, and now it has become a global smartphone manufacturer. It has established research institutes in many places around the […]
2022 INSIGHTS ON GEN Z MOBILE USER 【Posted on: 2022 May】 2022 INSIGHTS ON GEN Z MOBILE USER Active mobile users of Gen Z composed of post-95s and post-00s have exceeded 220 million, accounting for about 22% of all mobile netizens in China. The average internet usage is about 174.8 hours, which exceeds the level
CHINA MARKETING TRENDS – POPULAR CONSUMER GROUP INSIGHTS REPORT ANALYSIS 2022 【Posted on: 2022 May】 Entering the year 2022, many changes have taken place in the China market environment. According to the “2022 Popular Consumer Group Insights” report released by GeTui, through the combination of big data and current China market trends and consumption hotspots,
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2022 KUAISHOU VS DOUYIN SHORT VIDEO LIVE STREAMING E-COMMERCE INSIGHTS 【Posted on: 2022 May】 2022 KUAISHOU VS DOUYIN SHORT VIDEO LIVE STREAMING E-COMMERCE INSIGHTS According to the latest data from QuestMobile, as of February 2022, Douyin and Kuaishou’s live streaming users accounted for 87% vs 86.0% respectively. The proportion of users aged 25-40 is as
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CHINA REGULATIONS – MAJOR CHINESE PLATFORMS DISPLAY IP LOCATION OF USERS 【Posted on: 2022 May】 This is part of our series on the regulatory policies updates, reports and advertising laws – Xiaohongshu Banned 39 Brands, December update, November update, October update, Anti-monopoly crackdown, PIPL, Advertising law, Medical Advertising. On April 15th, Douyin, Toutiao, Kuaishou, Zhihu, Baijiahao (Baidu content platform) and other platforms announced
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Snail Sleep: China Sleep Monitoring, Meditation and Health Care App Advertising Snail Sleep was launched by Seblong (Beijing) Co., Ltd. In 2015. It is committed to creating independent research and development of products for sleep and now has become the head brand of domestic sleep monitoring APPs. Three major business achievements of Snail Sleep: Independent
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CHINA GIFTING CONSUMPTION TREND INSIGHT 2022: FUTURE GIFTING TREND OF GENERATION XYZ China people have a habit of giving gifts to make friendly contacts, especially when visiting relatives and friends who have been away for a long time, willingness to choose souvenirs as gifts. But as the demographic change, Gen XYZ, the most influential generation
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2022 CHINA PRIVATE TRAFFIC STRATEGY FOR CONSUMER BRANDS 【Posted on: 2022 June】 2022 CHINA PRIVATE TRAFFIC STRATEGY FOR CONSUMER BRANDS The most popular operation model for China brands is the combination model, which uses the combination of a public traffic platform touchpoint and brand private traffic channels to pull the brand’s traffic to the highest
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Dianping & Hainan Duty-Free Marketing Strategy – China’s largest duty-free island DianPing is China’s leading local lifestyle and transaction platform, and the world’s first-ever independent third-party consumer review website. DianPing not only provides users with information services such as merchant information, consumer reviews, and consumer discounts but also provides O2O (Online to Offline) transaction services
New Baidu SEM regulations 【Posted on: 2021 April】 BAIDU SEM – NEW REGULATION Baidu recently released the latest policy notice, starting April 12, 2021, users who sign up for a Baidu advertising account can only advertise their business on the Baidu search engine via a Baidu-hosted landing page, which means Baidu ads will no longer
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