Weibo Punished with Temporary Loss of “Hot Search” and “Hot Topic” lists, Internet Supervision Tightened. 【Posted on: 2020 June】 Weibo, one of China’s largest SNS platforms, announced on June 10, that it was shutting down its “hot search” and “hot topic” lists in accordance with orders from the nation’s internet regulator. That’s a blow to […]
What is “Private Traffic”? Which is popular during Epidemics? How to make use of “Private Traffic”? 【Posted on: 2020 June】 WHAT IS “PRIVATE TRAFFIC”? WHICH IS POPULAR DURING EPIDEMICS? HOW TO MAKE USE OF “PRIVATE TRAFFIC”? 1. What is Private Traffic? First, we need to understand what Public Traffic is. Public traffic is open to
What is “Private Traffic”? How to make use of “Private Traffic”? Read More »
App of the month – Bilibili CHINA’S VIDEO PLATFORM BILIBILI TO LAUNCH A SATELLITE TO PROMOTE SCIENCE, THE PROCESS WILL BE BROADCASTED LIVE ONLINE. On June 1, 2020, China’s popular video sharing platform Bilibili announced that it would launch a remote sensing satellite named “Bilibili Video Satellite” in late June for the production of popular
Insights Report – Miaozhen Invalid Traffic Report 【Posted on: 2020 June】 INSIGHTS REPORT – MIAOZHEN INVALID TRAFFIC REPORT Miaozhen Systems recently released a new report – “China Digital Advertising Invalid Traffic Report in 2019” – to examine the invalid traffic in China. Data was collected from 65,000 campaigns of 2,000 brands across 1,200 platforms including
China Digital Advertising Invalid Traffic Report in 2019 by Miaozhen Read More »
App of the month – KUAISHOU GREE CHAIRWOMAN DONG MINGZHU SOLD 310 MILLION RMB OF GOODS ON SHORT VIDEO PLATFORM KUAISHOU CASE STUDY OF E-COMMERCE INDUSTRY Recently, Zhihu launched an E-commerce linkage and live streaming function. In September 2019, Zhihu started the internal test for “Zhuhu Goods Recommended” function. Eligible users can add links to
App Of The Month – Mango TV APP OF THE MONTH – MANGO TV Mango TV, established in 2006, is an internet video platform for Hunan Radio and Television. Mango TV is a Chinese online video media platform that provides users with diverse content, including variety shows, movies, TV series, animation, sports, news, games, micro-movies,
NEW DEVELOPMENT TRENDS OF CHINA NEW CONSUMER BRANDS 【Posted on: 2022 April】 According to Marketing’s observation of new consumer brands, it is found that new consumer brands are starting to use different marketing methods from previous brands in the early stages of development. They are moving toward the development direction of the “endogenous force” stage.
China’s Ott Market is Booming 【Posted on: 2020 May】 CHINA’S OTT MARKET IS BOOMING With the rapid popularization of smart TV, the OTT industry has also developed rapidly, so what is OTT? OTT is the abbreviation of “Over The Top” and refers to providing various application services to users through the Internet. This kind of
2021 CHINA INVALID TRAFFIC REPORT 2021 CHINA INVALID TRAFFIC REPORT According to the internet advertising data monitored by the Miaozhen system throughout 2021, it is estimated that the loss caused by invalid traffic in the Chinese brand advertising market in 2021 is about 32.6 billion yuan. In preparing this report, Miaozhen System monitored over 77,000
Six Takeaways from Cnnic’s Internet Report 【Posted on: 2020 May】 1. SIX TAKEAWAYS FROM CNNIC’S INTERNET REPORT The China Statistical report on internet development report has been freshly released by China Internet Network Information Center (CNNIC), It’s about the country’s internet population and the development of different sectors, include Internet infrastructure, netizen scales, online shopping,
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