2022 CHINA OTT MARKET ANALYSIS 【Posted on: 2022 March】 2022 CHINA OTT MARKET ANALYSIS According to the “2021 Douyin Luxury Industry Report” released by Trend insight, China’s luxury goods consumption growth will lead the world in 2021, and major brands have deployed content fields one after another. In 2021, OTT revenue will be 15 billion, […]
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Successful Travel Livestreaming Case Studies in 2020: Sands Resorts Macao, Fliggy Live Streaming 【Posted on: 2021 January】 #1 Sands Resorts Macao x Ctrip’s Boss From 23 to 27 September, Sands Resorts Macao and Ctrip Travel have collaborated to promote the opening of Macau tourism after the pandemic. Two live streaming sessions were held together, attracting more than
Types of WeChat Advertising l Introduction to WeChat Advertising WeChat is more than a messaging and social media app – it is a lifestyle for over one billion users across the world. Chat and make calls with friends, read news and use local services in Official Accounts and Mini Programs, play fun games with friends,
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What’s WeChat Social “Fission”? 【Posted on: 2019 March】 Most everyone in the China market will have heard of “WeChat fission”. This phrase was first coined 2 years ago and refers to word-of-mouth marketing and viral communication. It’s a growth hacking trick on WeChat. Once a way for small business to grow, even larger brands are
What are “Mini Program Malls” and “WeChat Store”? Which one should I choose? 【Posted on: 2019 March】 “WeChat Store” are essentially ecommerce pages within WeChat, built using HTML5. As an early pioneer in ecommerce solutions, WeChat has developed many products over the years, with “Mini Program Malls” being its latest. These are built through mini programs and offer an experience closer to native
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Which Brand should definitely consider Xiaohongshu? Compared to the relatively cold way of online shopping on e-commerce platforms, female consumers now prefer a more interactive and satisfactory experience as offered by the Xiaohongshu app. Through KOLs sharing products and recommendations on the platform, consumers feel a greater sense of trust. This also bridges the gap
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2021 Update to China Advertising law 【Posted on: 2021 September】 2021 UPDATE TO ADVERTISING LAW Chinese talk show host/actor/comedian Li Dan was fined 8.7 billion for improper use of words. Li Dan wrote in the ad copy: “A device that allows women to easily lie down and win the workplace.” Because of this slogan, Li
Introduction to WeChat Channels l How to create WeChat Channels and link to Official Account? Previously, we have introduced WeChat Channels. WeChat Channels is a new short video platform within WeChat itself. Users can create and share short videos and photos on their own WeChat Channel. Do you know that you can link WeChat Channels
How to set up WeChat Wallet? l Introduction to WeChat Pay Tencent and Alibaba, China’s two biggest internet companies took the country by storm with their payment products WeChat Pay and AliPay. In first and second-tier cities there, going completely cashless is made possible through smartphones. WeChat Pay is a payment feature integrated into the
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Key to Blind Box Marketing Success in China 【Posted on: 2021 February】 Blind Box Marketing Blind boxes are where different items are placed by merchants in a Box and the user draws the item by luck. Customers are not aware of the item until they purchase a blind box. Lucky boxes and themed bags in shopping
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