Youku – China’s Leading Online Video-Sharing Platform Youku.com is the leading online video-sharing platform in China which was very similar to YouTube when it was first launched but gradually transformed into an online media company. It was engaged in the production of movies and TV series and owns many audio and video copyrights. Youku.com was […]
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2022 China’s Top Short Video APP: Douyin vs Kuaishou Advertising Trend Insights The short video platforms with excellent performance on Double Eleven are Douyin and Kuaishou. Despite the excellent performance of e-commerce, Douyin and Kuaishou have seen a decline in in-feed advertising, except for some active advertisers. According to the data, Douyin’s e-commerce participation rate
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2022 China’s “Night Economy” Insight Report In the “Opinions on Accelerating the Development of Circulation and Promoting Commercial Consumption” issued by the General Office of the State Council of China in 2019, identified the development of the night-time economy and the creation of night consumption scenes as the key tasks. With the development of consumption
2022 China 11.11 Insight Report: 900 million e-commerce users Double Eleven is China’s shopping carnival, a day of large-scale promotions. The Double Eleven promotion plays a stimulating role, by effectively boosting consumer enthusiasm and achieving the rhythm of two waves of bursts. QuestMobile released the “2022 Double Eleven Insight Report “, from which we have
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2022 China’s Financial Advertising Trends Since Q2 of 2022, China has started implementing many regulatory measures in the financial field. For example, the General Office of the State Council of the People’s Republic of China is encouraging securities, funds, guarantees and other institutions to reduce service fees further. According to the “Big Data Insights –
China New Marketing Trend: Estée Lauder launched the “Ju Ben Sha” (Murder Mystery Game) Product! “Ju Ben Sha” is a term originated from western role-playing game: Murder Mystery Game. The rule of the game which need player to select a character, read through the script that given for the character and find out the real
China Marketing Insights Monthly Newsletter [December 2022] Hello There, Welcome to our December newsletter. We start our newsletter with an analysis of China’s financial industry trends. Since Q2 of 2022, China has started to implement many regulatory measures in the financial field. We’ve compiled the Chinese financial industry’s key data analytics and advertising strategies for
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WeChat Moment Shopping Ads WeChat ads had officially launched their upgraded version of “Moment Shopping Ads”, this helps advertisers to satisfy their creative advertising materials. The ads supported a main material and 3 sub materials, advertise as a combination material is easier to catch public eyeballs instead of single material. The “Moment Shopping Ads” support
Most effective WeChat livestream marketing methods – How to promote Livestream on WeChat? Livestream Marketing Method 1: The most efficient and effective method on WeChat ecosystem: WeChat community promotion (Private Traffic Marketing) When it comes to redirecting inbound marketing, WeChat Live Streaming mainly relies on the customers’ private traffic or WeChat community groups/chat groups (Private
Introduction of Main WeChat Live-streaming Platforms WeChat Mini Program Live Streaming WeChat Mini Program Live Streaming is a provided tool from WeChat, for WeChat operators to convert their sales on ecommerce platform. It can effectively help merchants to create a cycle between live streams and transactions, in order to improve sales conversion. However, the requirement
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