December 27, 2022

2022 China’s Top Short Video APP: Douyin vs Kuaishou Advertising Trend Insights The short video platforms with excellent performance on Double Eleven are Douyin and Kuaishou. Despite the excellent performance of e-commerce, Douyin and Kuaishou have seen a decline in in-feed advertising, except for some active advertisers. According to the data, Douyin’s e-commerce participation rate

2022 China’s “Night Economy” Insight Report In the “Opinions on Accelerating the Development of Circulation and Promoting Commercial Consumption” issued by the General Office of the State Council of China in 2019, identified the development of the night-time economy and the creation of night consumption scenes as the key tasks. With the development of consumption

2022 China 11.11 Insight Report: 900 million e-commerce users Double Eleven is China’s shopping carnival, a day of large-scale promotions. The Double Eleven promotion plays a stimulating role, by effectively boosting consumer enthusiasm and achieving the rhythm of two waves of bursts. QuestMobile released the “2022 Double Eleven Insight Report “, from which we have

2022 China’s Financial Advertising Trends Since Q2 of 2022, China has started implementing many regulatory measures in the financial field. For example, the General Office of the State Council of the People’s Republic of China is encouraging securities, funds, guarantees and other institutions to reduce service fees further. According to the “Big Data Insights –