January 18, 2023

Xiaohongshu Marketing Lifestyle Trend Analysis Report 2023 The “2023 Life Trends” report was released by Xiaohongshu and the Institute of Sociology, Chinese Academy of Social Sciences,  with the theme of “Into Real Life” to observe and study the lifestyles of young people. The report uses Xiaohongshu’s data statistics and topic content of Xiaohongshu in the

China’s Outbound Tourism Marketing Research 2023 China was an important player in the international market until 2020 and it is also the world’s largest source of outbound tourism and tourism consumption expenditure country. Since the China government began to release more and more good news about outbound tourism, and after the epidemic prevention and control

2023 China KOL Marketing White Paper Miaozhen System and China Advertising Association jointly released the “2023 KOL Marketing White Paper”, which explains in detail the 6 major trends of KOL marketing and 6 major practical guidelines of KOL marketing in 2023. The following is an overview of key points compiled according to the report. China’s