Tongcheng Travel – China’s leading travel service OTA APP Advertising to Chinese Travellers Tongcheng-eLong is a leading travel service platform formed through the merger of Tongcheng Network and eLong Travel Network, a subsidiary of Tongcheng Travel. Tongcheng-eLong officially changed its name to Tongcheng Travel in 2021, providing customers with a one-stop platform for transportation, accommodation […]
2023 Latest China Consumer Report and Key China Consumption Trends Recent macroeconomic challenges have dampened Chinese consumer morale after years of exuberant economic expansion and growing consumer spending. Consumers’ expectations were obscured by stock market declines, a drop in real estate transactions, and mobility limitations meant to contain the COVID-19 virus. We have extracted the
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2022 China’s Trendy Sports Advertising & Consumer Insight and Sports Marketing Analysis In recent years, trendy sports have gradually emerged in China, sports include cycling, surfing, rock climbing, frisbee, e-sports, etc. Among these various niche sports segments, hip-hop, skateboarding and skiing are more mature. Trendy sports are more fun and socially, diverse, easy to learn,
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2022 – 2023 China’s Pet Industry Marketing and Consumer Research The economic scale of the pet consumer market has been expanding in China in recent years, with the rise of the trend of exquisite pets breeding, pet owners buy pets New Year meal sales increased by 64% YoY, pet New Year clothing sales increased by
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2022 China’s Beauty Industry Marketing Hot Topics and Latest Trends The consumer market in China’s beauty industry has always remained high, especially consumers’ enthusiasm for beauty and skincare products. We have summarized the KOL launch strategy, hot topics, trends and innovative marketing in the beauty industry in 2022 based on the “Miaokan · Beauty Industry
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China Marketing Insights Monthly Newsletter [February 2023] Hello There, Welcome to our latest newsletter. This month, we have some exciting topics to share with you, including the 2023 China Consumer Report and China Consumption Trends – 5 trends in China’s consumer market are identified as economic difficulties that force Chinese consumers to be pickier. We
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Top China Authoritative & National Medias PR Marketers Should Know To develop a successful PR Marketing plan in China, brand need to have the knowledge of different media platforms in China in order to reach out the actual target audience in the huge population of China. From all verities of medias in China, it has
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Xiaohongshu Marketing-XHS Overseas Market Size & Audience Reach by Country Targeting accurate audience is one step ahead to a successful Xiaohongshu marketing. But, what’s the Xiaohongshu user audience size in Malaysia, Singapore, Taiwan, Hong Kong, Japan, Canada, Australia, Macau, South Korea, Vietnam, Thailand, Indonesia, New Zealand, Philippines, India? Based on Official XHS’s Ad DMP data,
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