China Media Livestream Case Study: OctoPlus Supports Multichannel Live Broadcasting for the Hong Kong Government Hong Kong 2024 International Urban Forestry Conference was held at the Hong Kong Science Museum. With the support of OctoPlus, in addition to on-site live broadcasting, the conference was simultaneously live streamed on Phoenix Video and Tencent Video. To ensure […]
Healthcare Marketing in China: WeChat eBooking Mini program is Becoming the Front Door to Chinese Healthcare China digital health trend: WeChat appointment booking & Telehealth systems, Personal Heath Records Management System, Medical Knowledge Miniprograms… How WeChat Ecosystem Innovate Chinese healthcare industry In this article we are about to discuss: 1. The impact of WeChat marketing
2024 HOSPITALITY AND RESTAURANT MARKETING TO CHINESE GUIDES ON WECHAT MARKETING AND WECHAT MINIPROGRAM WeChat Mini Programs have opened a new path for business expansion in the hospitality industry such as Restaurant, Hotel and Tourism in China. The iterative platform features are enabling businesses to consistently enhance their operational capabilities. Drawing from our industry insights,
CRM Marketing in China: How Walmart, Starbucks drive revenue with Membership WeChat Mini-programs WeChat Mini Program and CRM Marketing continue to make significant contributions to brand’s performance. Summary Innovative brands like Walmart, Nai Xue’s Tea, and Starbucks leverage WeChat mini-programs to enhance CRM marketing. With membership models and digitalization, they personalize experiences, boost sales, and
Maximizing Conversion: Xiaohongshu’s Seamless Shopping Experience Sharing Marketing Strategies on the Trend of Monetizing Content on Xiaohongshu Platform Recently, Xiaohongshu has been testing a highly anticipated new feature: direct redirection to WeChat Mini Programs from Xiaohongshu, and some brands have already successfully utilized this feature. This implies that Xiaohongshu merchants now have more choices in
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