May 2025

China SEO and Search Behavior 2025: A Guide for Marketers As consumer needs evolve and digital platforms diversify, search behavior in China is undergoing a fundamental transformation in 2025. Traditional search engines are no longer the sole touchpoints for user intent. Instead, AI-powered tools, local social media platforms like Xiaohongshu and WeChat, and contextual discovery methods […]

Xiaohongshu (Rednote) Finally Allows Direct Links to Taobao Stores! At OctoPlus Media, we specialize in helping brands grow with tailored China digital marketing strategies. Xiaohongshu (Rednote) and Taobao Tmall have announced a strategic partnership to further integrate their platforms, enabling a smooth transition from product discovery to purchase. Through this collaboration, brand merchants can now

2025 China digital marketing: Insights for Global Brands Looking to grow your brand in China? Discover the 2025 Digital Marketing trends through paid campaigns, consumer behaviour and digital advertising. At OctoPlus Media, we specialize in helping brands grow with tailored China digital marketing strategies. China’s digital marketing landscape is undergoing rapid transformation, driven by evolving consumer