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November 2025

Cross-Channel Digital Marketing: Integrated Advertising Strategy

Cross-Channel Digital Marketing: Integrated Advertising Strategy

Leave a Comment / CHINA INSIGHTS, China Insights & Big Data, China Marketing News / By

Cross-Channel Digital Marketing: Integrated Advertising Strategy In today’s digital environment, most brands run ads across multiple platforms at the same time. Social media for awareness, search engines for intent capture, and private domain or messaging apps for conversion. Individually, each channel may perform well — but the key question is: Are these channels working together […]

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MTR Advertising: Your Gateway to Hong Kong’s Consumers

MTR Advertising: Your Gateway to Hong Kong’s Consumers

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MTR Advertising: Your Gateway to Hong Kong’s Consumers As Hong Kong’s transportation backbone, the MTR connects millions daily—making it one of the most influential advertising channels for brands looking to win attention, build awareness, and drive conversions.At OctoPlus Media, we help brands leverage high-traffic MTR media resources to precisely target professionals, high-income commuters, and fast-growing

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2025 Xiaohongshu (RED) Whitepaper Insights: The Rising Value of “Content Seeding” in China Internet Industry

2025 Xiaohongshu (RED) Whitepaper Insights: The Rising Value of “Content Seeding” in China’s Internet Industry​

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2025 Xiaohongshu (RED) Whitepaper Insights: The Rising Value of “Content Seeding” in China’s Internet Industry As China’s digital ecosystem continues to evolve, Xiaohongshu (RED) has become one of the most influential platforms for shaping consumer behavior. According to the 2025 Xiaohongshu Internet Industry Whitepaper, the platform’s role has expanded far beyond lifestyle sharing — it’s

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How AI Advertising Helps Brands Reach High-Value Audiences

How AI Advertising Helps Brands Reach High-Value Audiences

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How AI Advertising Helps Brands Reach High-Value Audiences Many brands face a common challenge when running digital campaigns:The budget is there, impressions are high — yet click-through and conversion rates remain disappointing.  The issue isn’t always how much you spend — it’s whether your ads are reaching the right people. At OctoPlus Media, we’ve worked with

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How AI Automation Is Shaping 2025 Digital Advertising

How AI Automation Is Shaping 2025 Digital Advertising

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How AI Automation Is Shaping 2025 Digital Advertising As we move into 2025, one thing is clear — the world of digital advertising is evolving faster than ever. AI automation is now at the core of every major advertising platform, from Google to Meta to TikTok. Yet despite this wave of automation, one truth remains constant:  “Advertising is

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WeChat Marketing: How Global Brands Can Enter China Market

WeChat Marketing: How Global Brands Can Enter China Market

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WeChat Marketing: How Global Brands Can Enter China Market The Gateway to China’s Digital Ecosystem If you’re planning to expand into China, there’s one platform you can’t ignore — WeChat. With over 1 billion daily active users, WeChat is more than just a social app — it’s China’s all-in-one ecosystem for communication, commerce, content, and customer

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OctoPlus is a marketing technology company focused on China inbound and outbound marketing. We specialize in helping brands across the world to succeed in China market, or targeting Chinese travellers from pre-travel planning to during travel in destination country.
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  • Room 913, 9/F., Chinachem Golden Plaza, No. 77 Mody Road, Kowloon, Hong Kong
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  • 33, Zhong Shan Wu Lu, Guangdong, Guangzhou 510000
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  • 18 Cross Street, Cross Street Exchange, #02-101, S( 048423), Singapore
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© Copyright. OctoPlus Media Global Limited 2024. All rights reserved

OctoPlus Media White Logo
OctoPlus is a marketing technology company focused on China inbound and outbound marketing. We specialize in helping brands across the world to succeed in China market, or targeting Chinese travellers from pre-travel planning to during travel in destination country.
Whatsapp Weixin Envelope Skype Link
  • BD@octoplusmedia.com
  • C/26, Talon Tower, 38 Connaught Road West, Sheung Wan, Hong Kong
  • 2806D, Hanggang Fuchun Business Building, Futian District, Shenzhen, Guangdong
  • 33, Zhong Shan Wu Lu, Guangdong, Guangzhou 510000
  • Jalan Bangsar, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
  • 18 Cross Street, Cross Street Exchange, #02-101, S( 048423), Singapore

© Copyright. OctoPlus Media Global Limited 2022. All rights reserved

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