July 2026

The Power Matrix: China’s Top 30 App Media Channels Decoded For global Chief Marketing Officers (CMOs) and cross-border business executives looking to scale, the China market represents one of the most lucrative yet digitally complex landscapes in the world. Successfully executing a China digital marketing strategy requires more than just localising existing global campaigns; it […]

A Strategic Whitepaper on Xiaohongshu (Rednote): From Passive Buyers to Brand Co-Creators Throw out your traditional China e-commerce playbook. If your brand is still pouring budget into endless price wars and blind traffic acquisition on mass marketplaces, you are fighting a losing battle. The Chinese consumer has fundamentally evolved. Welcome to the era of “oversupply

Mastering China Digital Marketing in 2026: 7 Mega-Trends to Drive Growth for Global Brands China’s digital marketing landscape is rapidly shifting. For global brands, the “gold rush” of easy growth has been replaced by a demand for deep localization, emotional connection, and AI-driven precision. To help foreign executives navigate this complex market in 2026, we