Turn Messages into Sales: Master Rednote (XiaoHongShu) for Lead Generation
With over 3 billion daily searches and a growing user base of Gen Z and young professionals, XiaoHongShu offers a golden opportunity to turn interest into action.
But how can brands truly capture that value? The answer lies in optimizing the private message zone with smart CRM tips to build trust, convert faster, and retain users effectively.
At OctoPlus Media, we specialize in crafting integrated Rednote (XiaoHongShu) marketing strategies for brands looking to reach and convert high-intent audiences in China. As the platform evolves beyond lifestyle sharing into a consumer search and decision-making tool, CRM tips and managing private inquiries is no longer a nice-to-have—it’s a must.
1.0 How to Collect Leads More Effectively?
Providing effective consultation services in the private message space helps unlock deeper engagement, higher lead volume, increased order value, and better conversion rates.
In fact, 98% of lead-focused merchants on XiaoHongShu use private messaging as their primary service channel. Merchants who leverage messaging see 4.3x more daily leads compared to those who rely solely on form submissions.
(The screenshot is taken from a Chinese report)
2.0 How to Collect User Contact Information in Rednote？
Using XiaoHongShu’s all-in-one private message platform “Xiaohongshu Direct Messaging”, merchants can streamline user communication and manage lead collection more effectively.
2.1 Boost Engagement with XiaoHongShu Digital Name Cards
By configuring contact options like WeChat Enterprises/Individual WeChat, phone, or DingTalk into a digital name card, merchants make it easy for users to:
- Quickly make a phone call
- Add the official account or WeChat
- Copy contact details for seamless connection
(The screenshot is taken from a Chinese report)
2.2 Lead Collection Cards: Smart Tools to Boost Conversion in XiaoHongShu
In another way, businesses can now send interactive “Service Lead Cards” embedded with images, offers, or gift cards. These cards make it easier for users to quickly submit their contact info with just one click.
Key benefits:
- Eye-catching content shared during conversations
- Seamless interaction with clickable CTA buttons
- Streamlined lead capture that increases conversion efficiency
Whether you’re promoting events, giveaways, or limited-time offers, lead cards help keep the conversation flowing while turning interest into action.
(The screenshot is taken from a Chinese report)
3.0 How to Handle Lead Handover After Staff Resignation?
To ensure a smooth transition and uninterrupted consultation services, XiaoHongShu offers an upgraded KOS Employee Account Management system.
3.1 Multi-Account Matrix Management
Once a business account is verified, companies can bind and manage employee sub-accounts through a centralized professional dashboard—enabling efficient lead reassignment and continuity in communication.
3.2 Account Ownership Belongs to the Enterprise
With XiaoHongShu’s enterprise account system:
Each staff member can operate both a personal account and a work account, allowing clear separation between personal life and professional services.
When employees resign, their work accounts can be unlinked and transferred to new team members. Existing customer conversations and leads can be seamlessly inherited, ensuring no loss in communication or business continuity.
(The screenshot is taken from a Chinese report)
All leads collected by staff are unified into a centralized backend system, enabling the brand to efficiently manage, track, and analyze customer interactions for better conversion and performance insights.
(The screenshot is taken from a Chinese report)
Can You Use Third-Party Customer Service Tools for XiaoHongShu Private Messaging?
Yes, XiaoHongShu now supports integration with third-party customer service tools—including those powered by AI—to manage and reply to private messages efficiently.
Access Path:
- Log in to the XiaoHongShu Polaris Platform
- Select “Tools”
- Choose “Third-Party Customer Service Management”
This setup enhances private message responsiveness and overall operational efficiency. And the currently supported service providers include those in the photo below.
（The screenshot is taken from a Chinese report)
Turn Private Messages into Real Conversions
In today’s competitive digital landscape, Rednote (XiaoHongShu) is no longer just about visibility—it’s about conversion. From smarter lead collection to seamless customer handovers, brands that build a well-optimized private message experience are winning the trust (and wallets) of China’s next-gen consumers.
Ready to take your XiaoHongShu marketing to the next level? Contact OctoPlus Media to create a fully integrated, results-driven Rednote strategy tailored to your business needs. Let’s turn conversations into conversions.
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