April 16, 2025

Gaode Map External Marketing Product Introduction and Market Positioning Strategy

Overview of Gaode Map
Gaode Map, as one of China’s leading digital map and travel service platforms, is committed to providing accurate travel information and data services. Gaode covers over 300 cities in China and has more than 800 million monthly active users, making it one of the largest positioning and navigation platforms globally. The platform offers a wide range of services, from basic map navigation to advanced LBS (Location-Based Services) marketing solutions, progressing towards an all-encompassing travel service future.

Through its powerful LBS data capabilities and insights into user needs, Gaode Map has become a vital platform for brand marketing and advertising. With its global services and deep local market integration, it is the preferred tool for businesses aiming to precisely reach users both in the Chinese market and globally.

If you would like to learn more about Gaode Map’s products and marketing cooperation, please feel free to contact OctoPlus Media.

Advertising Formats and Product Placement

These advertising formats and product placements provide brands with a wide range of display options to support different advertising objectives. By combining data-driven targeting and strategies, advertisers can precisely reach potential users through Gaode Map, enhancing the effectiveness and ROI of their ads.

If you are interested in the following advertising formats and resources, please contact OctoPlus Media for more detailed information.

Splash Screen Ads
1. Advertising Format: Includes static image ads and video ads. These ads are displayed in full screen when users launch the Gaode Map application, typically for a duration of 3 seconds.
2. Product Placement: This is the first page that appears when the user opens the app. The full-screen ad placement is the most prominent display area, maximizing brand exposure.
Voice Broadcast Ads
1. Advertising Format: Voice broadcast ads are typically presented when users are using the navigation function. The voice assistant of Gaode Map announces the ad information.
2. Product Placement: The voice ad is synchronized with the navigation route information, providing interaction while users are navigating.
Map-Based Display Ads
1. Advertising Format: Map-based display ads typically include icon-based ads on the map, combined with text information. These ads are usually shown as marker icons, and when clicked, more details are displayed.
2. Product Placement: The ad appears during the map browsing process, primarily when users are searching for destinations or viewing routes. Ads are dynamically shown based on the user’s interests or current location. The ad placement is usually near map markers or relevant areas
Other Channel Resources
1. Advertising Format: Includes mini-program ads, search results page ads, and other formats. These ad placements can show personalized ad content based on user behavior and needs.
2. Product Placement: Other channel resource ad placements include Gaode Map’s search results page, high-traffic city navigation pages, etc. Ads can be flexibly configured based on different target users and scenarios.

Marketing Advantages of Gaode Map

Gaode Map’s marketing advantages are reflected in the following key aspects:

Extensive Coverage
Gaode Map covers over 300 cities in China and provides travel data support for 38 countries worldwide. With its strong user base, the platform ensures broad audience coverage and efficient communication, enabling brands to quickly reach their potential customer groups.
Precise Targeting Services
Gaode Map not only provides basic navigation services but also integrates rich real-time traffic data to offer users precise travel recommendations. By collaborating with major automobile brands such as BMW, Audi, and Mercedes-Benz, the platform provides real-time location tracking and route planning for over 100% of mainstream vehicle models, greatly enhancing the value of its data utilization.

User Data Assets
With over 800 million daily active users, Gaode Map handles billions of travel-related queries each day. The platform has accumulated vast amounts of user behavior data, allowing Gaode to gain precise insights into user needs, providing powerful support for brand marketing.

Marketing Value of the Gaode Platform

The powerful marketing value of Gaode Map is reflected in the following key aspects:

Precise Travel Scenario Marketing
Gaode Map integrates LBS (Location-Based Services) data with brand marketing to deliver targeted advertisements based on users’ travel scenarios. For example, brands can utilize Gaode’s data analysis tools, combining real-time traffic conditions, weather, and user location, to launch personalized advertisements. This enables businesses to accurately reach potential customers, enhancing marketing effectiveness.
Integrated Marketing
Gaode Map leverages full-scenario data and integrates online and offline marketing strategies to provide comprehensive brand communication solutions. With innovative features such as “Brand Map” and “Map Marketing,” Gaode helps brands bridge the gap between online and offline marketing efforts, enhancing overall brand exposure and engagement.
Building Brand’s Private Traffic Pool
Gaode Map uses precise data analysis and location services to help brands create their own private traffic pool. Businesses can collect user data through the Gaode platform, enabling targeted remarketing efforts to foster long-term relationships with customers. AutoNavi is also continuously improving the management of brand private traffic pools, assisting brands in increasing conversion rates and customer loyalty.

Success Cases

Sprite and Burger King Collaboration
Sprite and Burger King collaborated to drive traffic through Gaode’s platform using LBS (Location-Based Services), successfully increasing store visits and brand exposure. By utilizing precise geographic targeting and real-time traffic monitoring, the brands were able to effectively attract potential customers, encouraging them to visit physical stores and make purchases.

Wuliangye and McDonald’s Collaboration
AutoNavi played a key role in the collaboration between Wuliangye and McDonald’s. By targeting users based on their travel routes and points of interest, the two brands effectively boosted store traffic and sales. Wuliangye also leveraged Gaode’s location services to enhance brand awareness and increase market share among consumers.

Future Marketing Trends

Location-Based Services (LBS) and Scenario Marketing
Gaode will continue to deepen its marketing services based on location and travel scenarios. In the future, Gaode will leverage location data and user behavior data to develop more precise marketing tools under the broader context of “mobile travel.” Brands will be able to find appropriate touchpoints during every user journey, enhancing marketing relevance and interactivity.
Omnichannel Marketing Development
As market competition intensifies, Gaode will gradually expand its advertising capabilities to support brands in achieving diversified omnichannel marketing goals. From precise city and regional targeting to cross-regional brand campaigns,Gaode’s omnichannel marketing solutions will help brands promote and reach users more efficiently on a global scale.
Intelligent and Innovative Advertising Tools
AutoNavi will continue to innovate advertising formats, incorporating cutting-edge technologies such as artificial intelligence and machine learning to offer more personalized and intelligent advertising solutions. Through data analysis and behavioral predictions, Gaode helps brands improve the accuracy and effectiveness of their advertising, fostering long-term brand growth.

Contact OctoPlus Media Today

OctoPlus Media shares this vision, bringing over a decade of expertise in the Chinese market to help brands thrive locally and internationally. Our integrated solution suite includes AutoNavi/Gaode Map’s products and marketing, Baidu SEO and CSEO, WeChat advertising and content strategies, Mini Program development, and China Data Bank (CDB) + DSP targeting. Powered by innovative strategies and actionable insights, we accelerate brand digital transformation.

Feel free to contact us and share your needs to get the Media Kit for AutoNavi/Gaode Map.