RedNote KOL Marketing for Brands in Singapore & Malaysia
At OctoPlus Media, we connect Singapore and Malaysia brands with the most suitable Xiaohongshu KOL, creating high-quality content that drives real exposure and conversions.
Xiaohongshu (RedNote) has become one of the most influential lifestyle platforms for consumers in Southeast Asia. For brands in Singapore and Malaysia, it’s no longer just about social media presence — it’s about influencer marketing that drives real results.
But here’s the challenge:
- Many brands post content that struggles to get traffic.
- Collaborations with influencers often don’t meet expectations.
This is where OctoPlus Media comes in. We specialize in Xiaohongshu KOL/KOC marketing to help brands in Singapore and Malaysia achieve high-quality exposure, strong engagement, and measurable conversions.
Why Invest in Xiaohongshu KOL/KOC Marketing?
Xiaohongshu users are highly engaged, with strong purchasing intent. Working with the right influencers creates authentic storytelling that converts.
Key Benefits of KOL/KOC Campaigns:
- Drive Offline Store Traffic: KOLs share real-life store visits, encouraging followers to experience your brand in person.
- Scenario-Based Seeding: Lifestyle-driven content sparks purchase desire — “watch and want to buy.”
- Boost Brand Visibility: With precise influencer-fan matching, brands gain rapid exposure and credibility.
KOL Marketing Advantages
As a trusted digital marketing agency in Singapore and Malaysia, OctoPlus Media brings extensive resources and proven experience.
Our Strengths:
- Extensive KOL/KOC Database: From micro-KOCs with 1,000 fans to top-tier KOLs with 1M+ followers, covering beauty, F&B, travel, parenting, lifestyle, and 3C electronics.
- Precise Influencer Matching: We align your brand with the right KOLs based on demographics, engagement, and content style.
- Proven Track Record: We’ve delivered successful campaigns for Kiehl’s, Shu Uemura, IT Cosmetics, L’Oréal Professionnel, McDonald’s, and Snickers — generating millions of impressions and hundreds of thousands of engagements.
Who Should Consider Xiaohongshu KOL Marketing?
Xiaohongshu marketing is ideal for:
- Retail & Lifestyle Brands– fashion, FMCG, supermarkets, malls
- Food & Beverage– cafés, restaurants, dessert shops, beverages
- Tourism & Hospitality– attractions, hotels, itineraries
- Cross-Border E-Commerce– products targeting Chinese and Southeast Asian consumers
Why Choose OctoPlus Media？
Unlike one-size-fits-all influencer platforms, we provide end-to-end KOL marketing strategies:
- Cross-platform integration (Xiaohongshu, Douyin, WeChat)
- Professional content supervision to maintain brand tone
- ROI-driven reports with transparent data
Whether you want to seed products, run store visit campaigns, or build brand storytelling, we ensure your campaign drives real consumer actions.
Get Your Brand Noticed on Xiaohongshu Today
If you’re a brand in Singapore or Malaysia looking to expand your reach through Xiaohongshu KOL marketing, OctoPlus Media can craft a customized campaign to help you stand out and convert.
Contact us today to access the most powerful KOL database in Southeast Asia and take your brand visibility to the next level!
Feel free to talk to us
It’s a team with one single shared goal, which is our client’s success. Deliver results for your business now.
