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Douban

A Well-Established Culture-Focused Platform

What is Douban?

Douban.com,  otherwise known as the ‘Chinese Reddit’ , is a Chinese social networking service website that allows registered users to record information and create content related to film, books, music, recent events, and activities in Chinese cities. Douban is one of the most popular social media platform in China due to its high-quality content, engaged user base and active communities.

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Douban aims to offers “lifestyle and culture” products and services for white-collar urbanites and college students. A large proportion of which are reviews of books and movies in addition to art and hobby-related content. The content has shaped the development of Douban and it has increasingly attracted user interest over time.

Douban platform value:

  • 200 million registered users
  • 500 million MAU
  • 800 million DPV

Douban User:

  • Highly educated and internationalised (82.9% of users have a bachelors degree, or above, 30% have a background of studying abroad)
  • Focused on developed cities/countries (1st – tier cities/new 1st – tier cities and overseas developed countries)
  • Majority of the users comprises of those born between 1985 to 1995, accounting for more than 86%)
  • The ratio of men and women is balanced, close to 1:1 (47.7% males, 52.3% females)

Douban Major Section:

  • Douban Knowledge
  • Douban Music/Douban FM
  • Douban Reading
  • Douban Movie
  • Douban Writing
  • Douban Group
  • Douban Event
  • Douban E-commerce

Douban Ad Type

Open screen ads & Banners ads

(Multiple images/Large images)

Douban Content Marketing

Online+Offline creative campaigns (OnePlus Mobile phone as an example)

Result: Comprehensive online & offline exposure with over 250 original manuscripts and 2.06 billion exposure.

Online: Create a trend music week
Offline: exposure activities

We are a team of experts

The Octoplus team is passionate about creating innovative data-driven solutions that deliver.

Our founders have more than 10 years of experience in SEO, SEM and data analytics. Under their leadership, we have redefined the way that social media and influencer campaigns can be run to generate results for our clients.

Your one-stop digital marketing solution provider; we specialize in integrated marketing, branding, performance marketing and media relations.

Backed by our background in big data and marketing technologies, OctoPlus Media has successfully helped hundreds of companies improve the effectiveness of their marketing through AI technology.

Feel free to talk to us

Talk to our team.

It’s a team with one single shared goal, which is our client’s success. 

Deliver results for your business now. 

 Email bd@octoplusmedia.com

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