Douban.com, otherwise known as the ‘Chinese Reddit’ , is a Chinese social networking service website that allows registered users to record information and create content related to film, books, music, recent events, and activities in Chinese cities. Douban is one of the most popular social media platform in China due to its high-quality content, engaged user base and active communities.
Douban aims to offers “lifestyle and culture” products and services for white-collar urbanites and college students. A large proportion of which are reviews of books and movies in addition to art and hobby-related content. The content has shaped the development of Douban and it has increasingly attracted user interest over time.
Douban platform value:
Douban Major Section:
Douban Ad Type：
Open screen ads & Banners ads
(Multiple images/Large images)
Douban Content Marketing：
Online+Offline creative campaigns (OnePlus Mobile phone as an example)
Result: Comprehensive online & offline exposure with over 250 original manuscripts and 2.06 billion exposure.
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