Xiaohongshu Marketing: Common Misconceptions and Solutions for Advertising on Xiaohongshu (RED) As a crucial marketing platform for new consumer brands, many companies and businesses have set their sights on Xiaohongshu (Little Red Book). However, due to a lack of understanding about platform rules, community mechanisms, advertising techniques, and other issues, many brands have fallen into […]
Unleashing Effective Marketing Strategies on Xiaohongshu (RED): Navigating Account Restrictions, Rule Violations, and Boosting Traffic (Part 2) How to Optimize Your Xiaohongshu Account for Success? Answers to Your Top 100 Questions. The sections covered will include: The Basics: How to setting up and getting started on XiaoHongShu. ⇐ Part One Xiaohongshu Marketing Violation Policy: Ensuring Compliance
Performance Report of Douyin, Xiaohongshu, and Bilibili during China’s 2023 618 E-commerce Festival Douyin E-commerce: Overall Sales Increased by 66% during the 618 Promotion On June 20th, Douyin E-commerce released the consumption data for their “Douyin 618 Good Goods Festival” campaign. The data reveals that from May 31st to June 18th, the cumulative live streaming
Xiaohongshu (RED) Marketing Hacks: How to Optimize Your XiaoHongShu Account for Success? Answers to Your Top 100 Questions (Part 1) The Basics: Everything you need to know about setting up a (RED) account and getting started on Xiaohongshu. The sections covered will include: The Basics: How to setting up and getting started on XiaoHongShu. Xiaohongshu Marketing
What is the Audience Profile of Xiaohongshu (RED) Users? A Demographic Breakdown Across Various Industries. Xiaohongshu, as the “consumer decision-making” platform in the minds of many young users, has significant commercial value. According to the latest data from the Qiangua Active User Profile Trend Report (Xiaohongshu Platform) published by Qiangua Data, Xiaohongshu currently has over
Advertise to China’s Travellers on Lvmama, leading OTA in Chinese tourism market Lvmama, one of the leading travel platforms in China, has transformed the way Chinese travellers plan and experience their journeys. Founded in 2008, Lvmama aims to provide its users with comprehensive and personalized travel services. In this blog post, we will delve into
Advertise to China’s Travellers on Lvmama, leading OTA in Chinese tourism market Read More »
China Influencer Marketing Strategies and Tips: Leverage Influencer Marketing for Success in the 618 Shopping Festival In the ever-evolving landscape of e-commerce, brands are gearing up for the annual 618 shopping festival, the largest mid-year sales event in China. The importance of this event is undeniable, with brands investing heavily in stock preparation, marketing strategies,
China Industry Insights for Advertisers: Understanding China’s Consumer Market Growth in 2023 As a media advertising agency specializing in the Chinese market, we’re excited to share our insights on the predicted growth trends for China’s consumer market in 2023. Based on recent observations by Kantar Worldpanel (a subsidiary of CTR in China), we’ve identified four
Key Insights into China’s Post-Quarantine Outbound Travel Boom After a long hiatus, China’s outbound travel industry is starting to bounce back. With quarantine restrictions now lifted, travellers are eager to explore the world once again. In the first quarter of 2023 alone, outbound bookings from mainland China increased by 331% compared to last year. This
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China Tourism Marketing and Key Tactics for Travel Brands: Driving Chinese Outbound Tourism Recovery in 2023 As countries reopen their borders to international tourists, the travel industry is gearing up for a strong recovery. For China, the world’s largest and highest-spending outbound tourism market, the outlook is particularly encouraging. But the recovery of Chinese outbound
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