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Key Insights into China’s Post-Quarantine Outbound Travel Boom After a long hiatus, China’s outbound travel industry is starting to bounce back. With quarantine restrictions now lifted, travellers are eager to explore the world once again. In the first quarter of 2023 alone, outbound bookings from mainland China increased by 331% compared to last year. This […]

China Tourism Marketing and Key Tactics for Travel Brands: Driving Chinese Outbound Tourism Recovery in 2023 As countries reopen their borders to international tourists, the travel industry is gearing up for a strong recovery. For China, the world’s largest and highest-spending outbound tourism market, the outlook is particularly encouraging. But the recovery of Chinese outbound