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China Luxury Market: Adapting to Chinese Consumer Preferences in the Luxury Market​

China Luxury Market: Adapting to Chinese Consumer Preferences in the Luxury Market​

China Luxury Market: Adapting to Chinese Consumer Preferences in the Luxury Market China is growing rapidly, and Chinese consumers are becoming increasingly sophisticated The luxury market in their tastes. The study conducted by KPMG explores the changing landscape of luxury consumption in China and identifies five key personas that luxury brands need to understand to […]

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China Marketing Insights Monthly Newsletter [June 2023]

China Marketing Insights Monthly Newsletter [June 2023] Behold the unrivalled dynamism of the Chinese consumer market, soaring to unparalleled heights as it gears up to unleash over $10 trillion in spending power in 2023. Brace yourself as our newsletter transports you into the heart of this captivating market, unravelling insights that will revolutionize your brand’s

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Xiaohongshu Marketing Tips: How to become a blogger on Xiaohongshu (RED) (Part 6)

Xiaohongshu Marketing Tips: How to become a blogger on Xiaohongshu (RED) (Part 6)

Xiaohongshu Marketing Tips: How to become a blogger on Xiaohongshu (RED) (Part 6) How to Optimize Your Xiaohongshu Account for Success? Answers to Your Top 100 Questions. The sections covered will include: The Basics: How to setting up and getting started on XiaoHongShu ⇐ Part One Xiaohongshu Marketing Violation Policy: Ensuring Compliance and Account Integrity

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Xiaohongshu (RED) Marketing Tricks: Unlocking Efficient Traffic on Xiaohongshu Posts (Part 5)

Xiaohongshu (RED) Marketing Tricks: Unlocking Efficient Traffic on Xiaohongshu Posts (Part 5)

Xiaohongshu (RED) Marketing Tricks: Unlocking Efficient Traffic on Xiaohongshu Posts (Part 5) How to Optimize Your Xiaohongshu Account for Success? Answers to Your Top 100 Questions. The sections covered will include: The Basics: How to setting up and getting started on XiaoHongShu. ⇐ Part One Xiaohongshu Marketing Violation Policy: Ensuring Compliance and Account Integrity. ⇐ Part

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Marketing Tips for Xiaohongshu (RED) Post : The Comprehensive Marketing Guide to Post Indexed on Xiaohongshu (Part 4)

Marketing Tips for Xiaohongshu (RED) Post : The Comprehensive Marketing Guide to Post Indexed on Xiaohongshu (Part 4)

Marketing Tips for Xiaohongshu (RED) Post : The Comprehensive Marketing Guide to Post Indexed on Xiaohongshu (Part 4) How to Optimize Your Xiaohongshu Account for Success? Answers to Your Top 100 Questions. The sections covered will include: The Basics: How to setting up and getting started on XiaoHongShu. ⇐ Part One Xiaohongshu Marketing Violation Policy:

Marketing Tips for Xiaohongshu (RED) Post : The Comprehensive Marketing Guide to Post Indexed on Xiaohongshu (Part 4) Read More »

Xiaohongshu Marketing: Content Seeding through Xiaohongshu Search Engine Optimization (SEO) for brands and businesses

Xiaohongshu Marketing: Content Seeding through Xiaohongshu Search Engine Optimization (SEO) for brands and businesses​

Xiaohongshu Marketing: Content Seeding through Xiaohongshu Search Engine Optimization (SEO) for brands and businesses What is “content seeding” in Xiaohongshu? It refers to when you haven’t actively sought out anything specific, but during the process of browsing notes, you are impressed by a certain aspect of a particular brand. You remember this brand and may

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Xiaohongshu Marketing: Content Seeding through Xiaohongshu Search Engine Optimization (SEO) for brands and businesses​

Xiaohongshu Marketing: Strategies for Brand Promotion on Xiaohongshu: From Zero to One, the Ultimate Guide

Xiaohongshu Marketing: Strategies for Brand Promotion on Xiaohongshu: From Zero to One, the Ultimate Guide Traditional e-commerce models rely on consumer demand to drive consumption. However, Xiaohongshu (Little Red Book) takes a different approach by leveraging user-shared lifestyle experiences related to food, drink, entertainment, and shopping to influence consumption. This method, known as “grass-planting” or

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Captivating Xiaohongshu (RED) Notes: Boosting Exposure and Utilizing Data Insights (Part 3)

Captivating Xiaohongshu (RED) Notes: Boosting Exposure and Utilizing Data Insights (Part 3)

Captivating Xiaohongshu (RED) Notes: Boosting Exposure and Utilizing Data Insights (Part 3) How to Optimize Your Xiaohongshu Account for Success? Answers to Your Top 100 Questions. The sections covered will include: The Basics: How to setting up and getting started on XiaoHongShu. ⇐ Part One Xiaohongshu Marketing Violation Policy: Ensuring Compliance and Account Integrity. ⇐ Part

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A Comprehensive Guide to WeChat Official Account Ad Formats

WeChat Marketing – A Comprehensive Guide to WeChat Official Account Ad Formats

WeChat Marketing – A Comprehensive Guide to WeChat Official Account Ad Formats WeChat advertising is a powerful marketing tool that leverages the vast user base and diverse functionalities of the WeChat platform. As one of the most popular social media and messaging apps in China, WeChat provides advertisers with a range of advertising formats and

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Xiaohongshu Marketing: Common Misconceptions and Solutions for Advertising on Xiaohongshu (RED)​

Xiaohongshu Marketing: Common Misconceptions and Solutions for Advertising on Xiaohongshu (RED)

Xiaohongshu Marketing: Common Misconceptions and Solutions for Advertising on Xiaohongshu (RED) As a crucial marketing platform for new consumer brands, many companies and businesses have set their sights on Xiaohongshu (Little Red Book). However, due to a lack of understanding about platform rules, community mechanisms, advertising techniques, and other issues, many brands have fallen into

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