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Edwin Tan

How to set up WeChat Wallet? l Introduction to WeChat Pay

WeChat Pay is a payment feature integrated into the WeChat app, users can complete payment quickly with smartphones. WeChat has Quick Pay, QR Code Payments, In-App Web-Based Payments, and Native In-App Payments, all to fulfill the full range of scenarios your customers expect to fulfill different payment situations. In this video, our WeChat marketing coach,...
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WeChat Live Intro: Guide on WeChat Live Streaming & Traffic Entry Points l OctoPlus Media

WeChat Live Intro: Guide on WeChat Live Streaming & Traffic Entry Points

Live Streaming in China is booming in recent years especially for e-commerce, promoting and selling goods through influencer streams on their own social media channels. It’s estimated to already be $60 billion annually. In this video, our WeChat marketing coach, Karen will guide you through WeChat live streaming and traffic entry points to kick start...
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What is WeChat Channels l OctoPlus Media

What is WeChat Channels? l Introduction to WeChat Channels

Welcome to our Cantonese edition of China Marketing Academy. In this video, our Cantonese WeChat marketing coach, Hilson will talk about the difference between WeChat Mini Program and H5.
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Types of WeChat Advertising l Introduction to WeChat Advertising l OctoPlus Media

Types of WeChat Advertising l Introduction to WeChat Advertising

In this lesson, our WeChat marketing coach, Karen will talk about the differences between WeChat Mini Program and H5 page, and how to differentiate WeChat Official Account. In this lesson, our WeChat marketing coach, Karen will guide you through the basics of WeChat Mini Program and helps you to understand the function of WeChat Mini...
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App of the month – Jessica’s Secret

Jessica’s Secret is a price comparison APP for tourism shopping that founded by Jessica’s Group. Jessica’s Secret provides real-time price information of over 900 shopping malls and duty-free shops from 60 countries. The APP act as the bridge between travel retail and Chinese market, total APP user as of 2019 is nearly 1.4 million with...
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2021 Update to China Advertising law

Chinese talk show host/actor/comedian Li Dan was fined 8.7 billion for improper use of words. Li Dan wrote in the ad copy: "A device that allows women to easily lie down and win the workplace." Because of this slogan, Li Dan was supervised by Beijing Haidian Market to comment on it as a “typical case...
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Insights Report – Douyin Conversion Analysis

Kantar Consumer Index recently released a report on the conversion rate of short video advertisements on Douyin and invited advertisers including beauty, alcohol, and daily cosmetics to conduct research based on historical placement cases. Starting from consumers, this data measures the impact of different platforms and advertising forms on consumers' omnichannel buying behaviour, and then...
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China Regulation – Personal Information Protection Law (PIPL)

This is part of ongoing series of articles covering the recent changes in policy & regulation that will impact how companies do business in China. Last month we covered Anti-monopoly, this month we will be talking about PIPL - Personal Information Protection Law.
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Insights Report – China Internet Report 2021

The China Internet Network Information Center (CNNIC) released the 48th Statistical Report on Internet Development in China on Aug 27. As of June 2021, the number of China's internet users surpassed 1 billion, up by 21.75 million since December 2020, and the internet availability rate reached 71.6% in the country. With over one billion internet...
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China Marketing Insights Monthly Newsletter [September 2021]

Welcome to our September Newsletter. There is more clarity in some of the tech crackdowns that started in July. First, we start our issue with the latest law to be finalized – PIPL. The PIPL is the first comprehensive national-level personal information protection law in China, although it has been in the making for a long...
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