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What are the differences between WeChat Mini Program and WeChat Official Account?

WeChat Official Account usually has these 4 types that people discuss: WeChat Subscription Accounts, WeChat Service Accounts, Mini Programs, and WeChat Enterprise Accounts. WeChat Enterprise Accounts are primarily for internal communication and management. WeChat Subscription Accounts can be used to send messages to subscribers every day, and the message that is pushed is mainly what...
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WeChat_Q&A#19_EN

Do you really know the differences between WeChat Mini Program & H5 page

H5 pages are very common in our daily life, and there is not much difference either on development cost or on production time from WeChat mini program. So how should you choose between WeChat Mini Program and H5 page development? 1. User experience Although mini-program classifies as a light application, there’s little difference in the...
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wechat official account ecosystem report screenshot 1

2019 WeChat Eco-system Research Report organized by OctoPlus Media

How small and medium enterprises (SME) build their own private traffic with the help of WeChat official accounts at low cost? How can advertisers reach the KOL accounts that have high conversion rate? We have summarized the main take aways from 2019 WeChat Eco-system Research Report by Xigua Data. Feel free to download the paper...
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CTR – 2019 H1 China Advertising Market Review

In the first half of 2019, due to the impact of the economic environment “Change in stability, worries in change”, the confidence of advertisers in the overall economic market in 2019 fluctuated. As the Chinese advertising market re-enters the adjustment period, we OctoPlus Media recommend you download and read “2019 H1 China Advertising Market Review”...
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WeChat Q&A#18 How to create global cross-border WeChat mini program malls? - by OctoPlus Media

How to create global cross-border WeChat mini program malls?

"WeChat Official Account + mini-program mall" is the channel combination you can't miss to quickly enter China's mobile social e-commerce.
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WeChat Q&A#17 Do you see ads on WeChat Moments? What other ad types are available on WeChat and how can we run those ads? - OctoPlus Media

Do you see ads on WeChat Moments? What other ad types are available on WeChat and how can we run those ads?

When you’re browsing WeChat Moments, you often see ads on the feed. Moments ad is one type of WeChat native ads offered by Tencent. Now you might be wondering what other ad types are available on WeChat. Let us go through the ad types below: 1. WeChat Official Account Ad Based on WeChat Official Account...
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Xiaohongshu Q&A#18: Xiaohongshu is soon going to release "Xiaohongshu Eco Judge" function. How much do you know about it? Is this a good thing or bad thing to companies? - by OctoPlus Media

Xiaohongshu is soon going to release “Xiaohongshu Eco Judge” function. How much do you know about it? Is this a good thing or bad thing to companies?

Xiaohongshu is going to release "Xiaohongshu Eco Judge". In this post we explain how it works and how it's different from "Xiaohongxin (Little Red Heart)".
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Xiaohongshu Q&A#17: In Xiaohongshu's Q2 anti-cheating report, what do companies need to be aware of and understand? - by OctoPlus Media

In Xiaohongshu’s Q2 anti-cheating report, what do companies need to be aware of and understand?

Xiaohongshu released the Q2 community anti-cheating report on July 17, 2019. In this post, we introduce you the two important angles from this report.
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UBS - China E-commerce Market Fragmentation Report - Screenshot1

UBS – China E-commerce Market Fragmentation Report

E-commerce is evolving and new models are driving market fragmentation. Read this report to catch up with the latest trends on China e-commerce.
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2019 Tencent Home Furnishing Industry Insights White Paper - Screenshot1

2019 Tencent China Home Furnishing Industry Insights Report

In China, home decoration market is expanding every year. This report gives you analysis of consumer image with a deep understanding of their needs.
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