OctoPlus Media, Author at OctoPlus Media Global

October 24, 2019

What are the differences between WeChat Mini Program and WeChat Official Account?

WeChat Official Account usually has these 4 types that people discuss: WeChat Subscription Accounts, WeChat Service Accounts, Mini Programs, and WeChat Enterprise Accounts. WeChat Enterprise Accounts are primarily for internal communication and management. WeChat Subscription Accounts can be used to send messages to subscribers every day, and the message that is pushed is mainly what...

OctoPlus Media100 Q&As About WeChat

October 24, 2019

Do you really know the differences between WeChat Mini Program & H5 page

H5 pages are very common in our daily life, and there is not much difference either on development cost or on production time from WeChat mini program. So how should you choose between WeChat Mini Program and H5 page development? 1. User experience Although mini-program classifies as a light application, there’s little difference in the...

OctoPlus Media100 Q&As About WeChat

wechat official account ecosystem report screenshot 1

October 21, 2019

2019 WeChat Eco-system Research Report organized by OctoPlus Media

How small and medium enterprises (SME) build their own private traffic with the help of WeChat official accounts at low cost? How can advertisers reach the KOL accounts that have high conversion rate? We have summarized the main take aways from 2019 WeChat Eco-system Research Report by Xigua Data. Feel free to download the paper...

OctoPlus MediaKnow-Hows, China Market Research

September 30, 2019

CTR – 2019 H1 China Advertising Market Review

In the first half of 2019, due to the impact of the economic environment “Change in stability, worries in change”, the confidence of advertisers in the overall economic market in 2019 fluctuated. As the Chinese advertising market re-enters the adjustment period, we OctoPlus Media recommend you download and read “2019 H1 China Advertising Market Review”...

OctoPlus MediaKnow-Hows

August 8, 2019

How to create global cross-border WeChat mini program malls?

"WeChat Official Account + mini-program mall" is the channel combination you can't miss to quickly enter China's mobile social e-commerce.

OctoPlus Media100 Q&As About WeChat

August 8, 2019

Do you see ads on WeChat Moments? What other ad types are available on WeChat and how can we run those ads?

When you’re browsing WeChat Moments, you often see ads on the feed. Moments ad is one type of WeChat native ads offered by Tencent. Now you might be wondering what other ad types are available on WeChat. Let us go through the ad types below: 1. WeChat Official Account Ad Based on WeChat Official Account...

OctoPlus Media100 Q&As About WeChat

Xiaohongshu Q&A#18: Xiaohongshu is soon going to release "Xiaohongshu Eco Judge" function. How much do you know about it? Is this a good thing or bad thing to companies? - by OctoPlus Media

August 8, 2019

Xiaohongshu is soon going to release “Xiaohongshu Eco Judge” function. How much do you know about it? Is this a good thing or bad thing to companies?

Xiaohongshu is going to release "Xiaohongshu Eco Judge". In this post we explain how it works and how it's different from "Xiaohongxin (Little Red Heart)".

OctoPlus MediaKnow-Hows, 30 Q&As About Xiaohongshu

August 8, 2019

In Xiaohongshu’s Q2 anti-cheating report, what do companies need to be aware of and understand?

Xiaohongshu released the Q2 community anti-cheating report on July 17, 2019. In this post, we introduce you the two important angles from this report.

OctoPlus Media30 Q&As About Xiaohongshu, Know-Hows