WeChat Official Account usually has these 4 types that people discuss: WeChat Subscription Accounts, WeChat Service Accounts, Mini Programs, and WeChat Enterprise Accounts. WeChat Enterprise Accounts are primarily for internal communication and management. WeChat Subscription Accounts can be used to send messages to subscribers every day, and the message that is pushed is mainly what...Read More
H5 pages are very common in our daily life, and there is not much difference either on development cost or on production time from WeChat mini program. So how should you choose between WeChat Mini Program and H5 page development? 1. User experience Although mini-program classifies as a light application, there’s little difference in the...Read More
How small and medium enterprises (SME) build their own private traffic with the help of WeChat official accounts at low cost? How can advertisers reach the KOL accounts that have high conversion rate? We have summarized the main take aways from 2019 WeChat Eco-system Research Report by Xigua Data. Feel free to download the paper...Read More
In the first half of 2019, due to the impact of the economic environment “Change in stability, worries in change”, the confidence of advertisers in the overall economic market in 2019 fluctuated. As the Chinese advertising market re-enters the adjustment period, we OctoPlus Media recommend you download and read “2019 H1 China Advertising Market Review”...Read More
When you’re browsing WeChat Moments, you often see ads on the feed. Moments ad is one type of WeChat native ads offered by Tencent. Now you might be wondering what other ad types are available on WeChat. Let us go through the ad types below: 1. WeChat Official Account Ad Based on WeChat Official Account...Read More
Xiaohongshu is going to release "Xiaohongshu Eco Judge". In this post we explain how it works and how it's different from "Xiaohongxin (Little Red Heart)".Read More
Xiaohongshu released the Q2 community anti-cheating report on July 17, 2019. In this post, we introduce you the two important angles from this report.Read More
E-commerce is evolving and new models are driving market fragmentation. Read this report to catch up with the latest trends on China e-commerce.Read More
In China, home decoration market is expanding every year. This report gives you analysis of consumer image with a deep understanding of their needs.Read More