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Deep-dive of KFC Pocket Store WeChat Mini Program

Let’s have a look at how KFC leverage the fan economy on distribution with it's WeChat Mini Program.
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Deep-dive of WeChat Read Mini Program

Check out the marketing strategies used by WeChat Read Mini Program.
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Deep-dive of Mead Johnson WeChat Mini Program

Check out how Mead Johnson provides free online classes by experts for the mother-to-be and new mothers via their WeChat Mini Program - The Academy of Experts.
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Banned Chinese Terms You Should Avoid by China Advertisement Censorship Law 2020

To avoid running into any trouble when advertising in China, it is best to avoid words that sound too definite or extreme.
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China Marketing Insights Monthly Newsletter [Apr 2020]

Welcome to our April Newsletter! Check out the latest China media update - China's domestic tourism picks up during festival; big data & China update - growing your audience in a crisis & marketing value of China beauty app users; new China marketing ideas -LV held its first live stream, guide to advertisement censorship law...
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Latest News about WeChat Overseas Mini Program:Food & More Categories are opened up for cross-border e-commerce.

WeChat has finally opened up the product categories that can be sold online for the overseas mini program! A lot of product categories that could not be sold online previously are now available! The main categories are as below: Milk powder and food category for the cross-border e-commerceSupermarket delivery, medicine, etc. for the local e-commerce...
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China Market Insights Monthly Newsletter Feb 2020

China Marketing Insights Monthly Newsletter [Feb 2020]

WeChat is about to launch a new feature, the Shìpín hào or “Video Account” feature, through which users can share short content. This can support 9 images or a 60s video.  This new feature will be appear under the WeChat-Discovery-Friends Circle option. Opening page shows that a KOL can create a video, suggesting that enterprises...
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WeChat WeSales Case

China Skincare Client’s First WeChat Live-streaming eCommerce Trial and Success

As soon as the WeChat Live Streaming function roll out, we have successfully built and run WeChat live-streaming for e-commerce sales. Had a great sales record yesterday with one of our clients’ two hours live streaming session! Last year we have done some live streaming for government and education clients, but this year especially during...
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Image - Transborder WeSales

Yahoo News:OctoPlus Donates Free Wesales Usage for 3 months

HONG KONG, Feb. 10, 2020 /Yahoo News/ — Greater China marketing tech company OctoPlus Media Limited is offering free use of its proprietary cross-border ecommerce platform China WeSales™ for global eCommerce brands whose products will help regions affected by coronavirus epidemic, including mainland China, Hong Kong, Macau and Taiwan. Eligible brands can register to register free subscription of WeSales from here:https://www.octoplusmedia.com/ChinaWesales  Transborder WeSales China WeSales™ is OctoPlus Media’s proprietary SaaS platform for...
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